Antroinette Smith, CMP, PMP®
Founder & Principal Event Strategist
About
With 15+ years in event strategy, production, and experiential design, I specialize in building high-impact programs that deepen engagement, elevate brand visibility, and drive measurable business outcomes. As Founder and Principal Event Strategist of The Artfullyours Agency, I partner with brands and agencies to deliver consulting, experiential design, brand activations, and touring installations that translate vision into unforgettable experiences. Before launching my agency, I led high-profile experiential initiatives at Alcon Vision, managing complex logistics and cross-functional teams to execute 45+ events annually. I’m a 2025 BizBash 40 Under 40 honoree and the strategist behind two of Alcon’s most celebrated activations: the Innovation Suites (4,700+ customer engagements, 170+ brand activations, 60+ advisory boards) and The Suite Spot mobile tour, which generated $4.5M+ in sales. My expertise spans live event production, product storytelling, and post-event analysis—ensuring every experience is intentional, insight-driven, and built for impact.
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United States
Events Services
Product Marketing, Live Event Production, Post-Event Analysis & Reporting, Crisis Management in Events, Sponsorship & Vendor Relations, Hybrid Event Planning, Experiential Marketing Activation, Client Relationship Building, Partner Engagement & Collaboration, Presentation Skills, Program Development, Event Logistics & Operations, Sponsorship Promotion, Trade Show & Conference Planning, Project Management & Execution, Creative Event Conceptualization, Budget Optimization & Cost Management, Global Cross-Functional Team Leadership, Brand Activation, Event Marketing Strategy
Experience

Founder & Principal Event Strategist
The Artfullyours Agency, LLC
Dallas-Fort Worth Metroplex

Senior Global Meeting Manager - Surgical
Dallas-Fort Worth Metroplex
As Senior Global Event & Meeting Manager at Alcon Vision, I lead the strategic direction and execution of over 45 high-impact events annually, directly contributing to the company’s brand visibility and business growth. I spearheaded the innovative "The Suite Spot" tour, generating over $4.5 million in sales and engaging over 2,000 customers through 65 stops. My role involves managing complex event logistics, building strong stakeholder relationships, and aligning event strategies with corporate objectives to ensure measurable success. I collaborate with cross-functional teams, including marketing, sales, and product management, to create compelling event experiences. In this position, I have consistently delivered seamless event executions while optimizing budgets, leading negotiations, and ensuring high ROI for all programs.

Freelance Event Manager
As a Freelance Event Manager, I provided end-to-end event management services for top-tier companies like KPMG, Verizon Wireless, and MD Anderson Cancer Foundation. I developed and implemented event strategies for large-scale trade shows, conferences, and corporate events, ensuring alignment with business goals and maximizing ROI. My expertise in contract negotiation allowed me to optimize event budgets, delivering high-quality events on time and within budget. I utilized platforms like Cvent to streamline event coordination and enhance attendee engagement, all while maintaining strong relationships with stakeholders and leadership to ensure flawless execution.

Event Coordinator
Irving, Texas
As Event Coordinator for the Irving Symphony Orchestra, I managed all aspects of event operations, including planning, budgeting, and execution. I developed creative concepts for events that enhanced the audience experience and aligned with the Symphony’s mission. My work included fostering relationships with sponsors, developing outreach events, and increasing attendance by 10% through targeted engagement strategies. I also managed program logistics, ensuring seamless event delivery, while collaborating with organizing committees to align event goals with overall strategic objectives.
Antroinette Smith, CMP, PMP®'s Contact Information
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