Antony Parham

Executive Creative Director at award winning Dubai and Abu Dhabi based experience design agency. Crafting legacies through extraordinary experiences across the GCC and beyond in the tourism, real estate, sports, wellness and lifestyle sectors.

Creating experience innovation that’s good for the world. Heading strategy and experience innovation at EchoX, the brand experience agency part of the industry leading sustainable creative production brand The Echo Group. Creating innovative brand experiences with a focus on live events, experiential marketing, retail, hospitality and branding across pop-up, permanent and digital brand worlds for influential clients across the globe.

A hands-on strategic executive creative director at Imagination London, working across the globe on an exciting range of projects from country scale to immersive experiential permanent and pop-up brand experiences across physical, digital and human touch points with global reach that change how people think, feel and act. Leading and inspiring multi-disciplinary teams, creating memory making emotional experiences that connect brands with people and the nuances of global cultures. Responsible for thought leadership, a regular speaker on brand experience and recognised judge for leading international industry design awards.

Creating ground breaking experiences that change how people feel, think and act

Award winning Creative Director for FITCH India based in Mumbai. Responsible for the entire strategic creative output of the 50+ 360 full service Mumbai studio, directing and inspiring multi-disciplinary teams on an exciting range of projects across luxury, hospitality to experiential retail for major local brands, international brands entering India and bold young start up brands. As part of the management team, my role also involved working and collaborating with the FITCH global network on projects and initiatives across the global studios and clients.

Consultant strategic creative director at CDW + Partners between June 2016 and February 2017 Strategic creative consultancy for & Create and People Made

Heading one of the interior teams at a world leading global design agency. Responsible for key accounts, leading and collaborating with multi-disciplinary teams across the studio and client side in the creation of award winning consumer experiences. As part of the management team, my role also involves company initiatives from opinion pieces, social media, insights to nurturing studio skills and knowledge.

Freelance strategic creative consultant working with the following agencies: Dalziel & Pow - Freelance team leader April to August 2014. CDW - Creative development work for Tesco new formats and Budgens. Caulder Moore - Creative lead on new build contemporary performing arts space in London. Creative development work on luxury Dubai department store, new beauty brand and Thai F&B concept. Kinnersley Kent - Creative lead on new retail format for premium UK womenswear brand. SCG London - Creative lead on new premium gourmet food brand for Moscow marketplace. Creative concepts, creative development and brand guidelines for various mid to high end retail and mall brands for Russia marketplace. Mall concept development work for luxury mall in Saudi Arabia. Allen International - creative lead on strategic thought piece of future everyday banking.

Leading and collaborating with multi-disciplinary teams across the London studio on a variety of clients across EMEA. Clients included: Virgin Media Electrolux Ladbrokes Takko Fashion Russia M&S Chamilia

Award winning Creative Director for FITCH India based in Mumbai. Responsible for the entire creative output of the Mumbai and Delhi studios, directing and collaborating with multi-disciplinary teams across the 50 + strong India studios. As part of the management team, my role also involved working with the Fitch global teams on projects and initiatives across the global studios. Clients included: Vodafone - Award winning B2B experience space Nokia - USA Chain Store Age award winning brand space Dell Tata Trent Godrej Shoppers Stop - Winner Best Department Store VM&RD Awards 2014 Infosys - Winner in Designomics 2012 Awards Elante Mall D'Decor - VM&RD Awards 2014 award winning home decor space

Founder and creative director of award nominated agency building a client base from the UK to China. Clients included: Selfridges Wedgwood Westfield 6IXTY 8IGHT Hong Kong & China Gresham Blake - Design Week awards finalist for contemporary tailors