Antonio B.

- Generated £30K+ annual turnover by successfully acquiring and onboarding 100+ new automotive retail customers across North-West England, achieving 80% customer retention rate. - Spearheaded the UK market entry strategy for Epoxy Resin products, establishing distribution partnerships with 2 key automotive chain stores and achieving £8K in second-quarter sales.

Progressed from initial role driving growth across Spain and LATAM for this British market leader in e-liquids to orchestrate new product development and international brand collaborations. Informed high-impact marketing and business development strategies through data-driven insights and market/competitor analysis. Aided commercial decision-making through performance analysis and senior-level reporting.

• Negotiated exclusivity agreement valued at £0.3m+ annually with Spain’s leading distributor. • Achieved 22.56% GP contribution to total sales (£48k+) in first year. • Represented company at 6+ international trade shows per year. • Implemented CRM system (Bigin) to enhance customer engagement and support. • Cut hourly freelance graphic design costs by 50%+ having built and led an offshore freelance Graphic Design team. • Optimised project efficiency and productivity via the deployment of Asana and Trello project management software.

- Grew sales conversion rate 50% between 2014 and 2015 having created and executed a business development strategy targeting Spain and LATAM. - Increased territory client base and revenue by 69.34% (£117k+) between 2015 and 2016. - Increased repair jobs 59.18% between 2015 and 2016.

• Maximised promotions Return on Investment (RoI) having developed and implemented annual promotional schedules for different brands. • Informed critical commercial decisions by reporting on brand performance to Board/C-suite stakeholders. • Rebranded "Pegatanke" brand in 2012. • Developed and launched "Terza” brand in 2012 for the household retail category in Venezuela. • Promoted brand awareness during trade shows and sponsorship opportunities. • Trained global retail partners on brands, trends, products and sales techniques.

• Won “Best Advertising Campaign” (Personal Care category) award in 2012, growing brand awareness and increasing SOM by +2%. • Expanded regional brand reach across Ecuador and Panama, having negotiated high-value international partnerships. • Secured significant market share growth across multiple categories, including 40% (Styling Gel category) in the Venezuelan Market. • Facilitated marketing research via focus groups, surveys, personal interviews and field trials. • Setup retail index for styling gel category by Nielsen in Venezuela and Ecuador. • Developed and deployed high-impact website and PR strategies.