Antonio Perina

Diretor Comercial e Marketing @ AGP Pesquisas

About

Meu talento e propósito de vida é interpretar dados, números, tabelas, gráficos e transformar em informação relevante e de fácil compreensão para meus clientes! 5+ anos (e contando...) como Diretor Comercial e de Marketing da AGP- Frentes de prospecção, vendas e atendimento dos clientes AGP (Pesquisas e Auditorias)- Gestão e planejamento da comunicação, divulgação (eventos e palestras) e branding da AGP 10+ anos como COO da AGPEstruturamos toda a operação da empresa, desde a época de questionários de papel, até os dias de hoje com Pesquisas Quali, Quanti, Presencial, CATI, Online, etc.10+ anos de experiência no varejoExperiência em todas as etapas do processo - Desde o Planejamento até Operações em PDV

Country

Brazil

City

Campinas

Industry

Market Research

Skill

Teamwork, Retail, Apparel, Merchandising, Fashion, Visual Merchandising, Trend Analysis, Negotiation, Forecasting, Market Planning, Business Planning, Strategic Planning, Product Development, Business Strategy, Microsoft Excel, Sales Management, Market Analysis, Team Leadership, PowerPoint, Marketing

Experience

Diretor Comercial e Marketing

AGP Pesquisas

2021-9 - Present · 5 yrs 1 mo

São Paulo, Brazil

Responsável pelas frentes de: Comercial e Vendas: - Prospecção, Conversão e Vendas - Pós-Venda e Relacionamento Marketing: - Branding - Divulgação da marca (palestras, eventos, etc) - Redes sociais

Diretor de Operações

AGP Pesquisas

2011-6 - 2021-8 · 10 yrs 3 mos

Estruturação de toda a operação da empresa - Desde a época de questionários de papel que eram digitados - Passando por entrevistas via telefone, celular - Até os formatos mais utilizados nos dias de hoje, com Pesquisas Quali, Quanti, CLT, Face a Face, Painel Online, entre outros.

Manager

Auto Posto Patropi Ltda

2011 - 2017-2 · 6 yrs

Responsible for controlling all the buying process of the business, increasing the profit margin in 3pp over the first 2 years, reducing the products stock by half, giving a better opportunity to get better deals with the supplier.

Retail Planning Manager

C&A

2009-12 - 2011-6 · 1 yr 7 mos

Responsable for planning and controlling the men buying department (casual, social and acessories). Building and controlling the Open-to-Buy. Creating sales, stock and profit margin forecast. Responsable for the strategic planning workshop, preparing and consolidating the information of every commodity. Creating Average Sales Price forecast, and controlling the markdown level. Planning the strategy of all the Commercial Events (Father's Day and Christmas for example). Monitoring the department alocation.

Sales Manager

C&A

2009-7 - 2010-3 · 9 mos

After the program ended, I was envolved with a project to optimize the sales and profit margin of the company's compact stores. After that ended, I moved to a task force to help our logistics and stock planning team to optimize the stock distribution all over the country for the huge sales in december.

Trainee for Sales Management

C&A

2008-4 - 2009-7 · 1 yr 4 mos

Envolved in the trainee program that lasted almost 1,5 years. The program consisted in one year working at a store, as a support for the manager, learning all the process and management of the team. And six months working with the buying team, learning their process and management as well. At the end of this program, we were selected to work as a manager at a store or at the HQ.

DBM Analyst - Marketing Intelligence

C&A

2004-9 - 2008-3 · 3 yrs 7 mos

I was responsible for all the behaviour analysis of the clients that used the company private label. I also was responsible for a lot of strategic jobs (market share, private lable penetration) for the stores all over the country.