Antonio Mcfarlane

• Captured visually compelling imagery of footwear, accessory and apparel products by leveraging advanced lighting techniques, thoughtful composition, and meticulous styling to enhance product appeal • Retouched and edited images using professional software (e.g., Photoshop, Capture One), ensuring sharpness, color accuracy, and consistency to meet branding and e-commerce standards • Handled all aspects of studio photography workflow, including station setup, product handling, and post-shoot editing, ensuring high- quality, detail-oriented images aligned with brand standards •Developed the structure and workflow of the photography department alongside the manager, upgrading the photo studio and equipment to optimize efficiency and production quality

• Captured high-volume action photography of participants at endurance and obstacle events, including Spartan Races, Tough Mudder, GFNY, and Hyrox, ensuring dynamic and engaging images for promotional and participant use. • Traveled to multiple locations across the U.S. to cover events, adapting to diverse environments, lighting conditions, and fast-paced action scenarios. • Delivered large quantities of high-quality images efficiently, demonstrating strong organizational skills and attention to detail while managing participant-focused event photography.

• Captured campaign assets (videos and photos) for the launch of the new Printemps NYC department store, leveraging iPhone with Apple’s ProRes Log feature for video and Canon R5 for still photography • Updated and revamped the agency's website, improving visual appeal and user experience to better reflect the brand's identity • Managed the flow of visual assets between internal teams, maintaining organized image libraries and version control for active projects • Created comprehensive decks and curate images to develop mood boards for video and photo shoots, aligning with the brand's aesthetic and vision • Edited a sizzle reel showcasing agency videos using Adobe Premiere, creating an engaging highlight reel to promote the agency's work •Conducted photo research to curate reference imagery for campaigns and pitch decks, ensuring alignment with brand tone and creative goal

• Produced and shot an independent video project as part of my internship responsibilities, managing the project from concept to execution • Facilitated day-to-day administrative tasks such as invoicing, contract negotiations, and maintaining compliance with production regulations • Provided on-set production support, assisting with equipment setup and breakdown, managing behind-the-scenes content capture, and ensuring smooth shoot day operations • Assisted manger with multiple projects with keen attention to detail with the support of the Writers, Studio Producer and Cinematographer • Created call sheets and shot lists in collaboration with the creative team, ensuring clear communication and smooth production logistics • Assisted in sourcing and organizing visual references for editorial shoots, contributing to image research across branded content • Prepared client-facing documents including program kick-off call materials, production timelines, and spec sheets to streamline communication and expectations

• Assisted photographers in setting up and adjusting lighting, cameras, and props to ensure optimal product presentation for e-commerce photography • Prepared and organized luxury merchandise for photoshoots, ensuring products were styled and displayed to highlight key features • Maintained a clean and organized studio environment, managing equipment inventory and assisting with post-production tasks as needed