Antonio López Canelada

-Built, managed and controlled EMEA Media Plan for Branding, entailing Social Media, Programmatic ads, OOH/DOOH, Connected TV, native articles, etc., improving TOM by +13% at European level -Designed, implemented and supervised EMEA Media Plan for Performance, including Social Media, Programmatic, Affiliate Marketing, and daily optimising of SEM campaigns achieving double digit growth on the e-commerce Revenue, +20% traffic increase and 40% reduction on CPAs -Lead and controlled the Media budgets as well as the daily relationship with the agencies involved on the campaigns -Involved and supervised the Media assets creation for all channels with special focus on assets optimization to improve CTRs

-Designed and executed EMEA marketing strategy, increasing the Brand Awareness by +6% and the Top of mind by +7% -Integrated and adapted the global campaign for each of the EMEA markets, maximising its potential based on the specific needs of each region -Defined and developed all the communications tools (Press Releases, Press Kits, PR and lifestyle images, newsletters, video and branded content, etc.) to maximise the impact among press and media, getting +8.000 press appearances -Defined, implemented and supervised the Influencers strategy, managing the Pan European Influencer events across Europe. -Coordinated the Pan European events for consumers and influencers in different countries (Spain, Portugal, and Greece), hosting events from 10 to 350.000 people -Managed and supervised the Brand Health studies as well as the Usage & Attitude studies. Key studies to track the company’s KPIs

-Defined, developed and executed the Marketing strategy plan for the Spanish Market, growing sales by 10% -Planned, controlled and managed the media campaign (Online, Offline, Out of Home and TV). Specifically, designed a specific summer TV campaign for mass media obtaining an increase in Brand Awareness of +8% and +10% of Top of Mind for the Male target (key focus) -Determined and lead the local Consumer, Influencer, Corporate and Press Events, including a total of 8 events during the summer campaign -Managed and controlled the Trade Marketing strategy for wholesale accounts as well as own stores, franchises and concessions, representing more than 500 points of sales in total

-Creation of all the PR tools -Help on the Media buy and media plan -Creation of internal communication tools

-Retail Marketing assistance developing visual merchandising for concessions and key accounts. Follow up of ad-hoc projects, checking the perfect execution on point of sales and management of the promotional materials. -Brand and competitors analysis. -Communications and Public Relations functions as PR seeding, coordination of the local content and follow up the media campaign. -Events coordination together with the PR and events agencies.

Journalist and video editor intern for Marca.com (video recording, interviews, video edition, etc.)

Journalist and Social Media intern for Canal Plus Deportes. Taking care of football, NBA, rugby, tennis, golf and extreme sports.

-Communications manager of the professional handball team Balonmano Alcobendas, team that played on the First Division for Men's and Women's. -Management of all the relationships with the media and journalists as well as creating all of the media content and coordinating all the events.