Antonio González

Responsible for external communications strategy (media, social media, and brand), creating corporate narratives related with energy, sustainability, economic impact, and more to influence stakeholders like government officials and opinion leaders. -Created and implemented integrated strategies, increasing media presence in business, finance, energy, and sustainability. -Creation of holistic communication campaigns including earned, paid and own media -Generated materials for the press at critical moments to generate conversations in favor of the company or the sector -Led the development of graphic and audiovisual materials. -Standardized corporate image nationwide through audits and employee training. -Member of Employee Resource Group GROW (Growing Responsibilities and Opportunities for Women)

-Responsible for developing and implementing integrated communications strategies focused on corporate solutions of American Express (International Card Services, Global Merchants Network, Global Network Partnerships). -Manage ongoing proactive and reactive media engagement for AMEX, lead events alliances with key players for the financial and merchant sector; counseling on paid media participation; participation on launch products and improvement of AMEX’s financial services with the public and private sector. -Lead PR efforts managing local and international PR and media agencies. -Provide communication counsel to executives to position our message with our key audiences. -Member of Employee Resource Group PRIDE+

I successfully established essential areas: Public Relations, Content, and Corporate Communications, and the Diversity and Inclusion group. I crafted the corporate communication strategy for six business units across Mexico, Central America, and the Caribbean, collaborating across departments such as Operations, Marketing, Innovation, CSR and HR. I managed KIO Networks' relationships with key media, technology analysts, opinion leaders, and stakeholders. Additionally, I managed internal communication channels to strengthen the company’s culture.

Development of links between academic, business sectors, opinion leaders, Non-Governmental Organizations, representatives of the media and communication links of the dependencies of the Government of Mexico City, with the objective of achieving an efficient exchange of information to disseminate the programs of the dependencies of the Government of the City.

-Managed the communications and public relations strategy for 3 leading B2C and B2B technology brands: Yahoo at the regional level, Autodesk at the national level and KIO Networks in its international expansion process. -Developed product and service launch strategies for the 3 brands. - Strengthen the link between the Information Technology industry and the media to maximize market access for each of the brands to create value in the external environment and protect the integrity of their portfolio of products and services.

-Creation of the internal communication area. -Implement of the use of audiovisual and digital tools to publicize institutional messages in Mexico and Colombia.

-Coordination of the internal communication campaigns of the SAP subsidiary in Mexico and Central America. -Management of the relationship with foundations and NGOs to strengthen the activities of SAP in Mexico as a Socially Responsible Company.

- Review of communication projects, of candidates for the Institutional Communication Master's Degree at the Universidad Panamericana.

- Create and transform the channels of internal communication and content nationwide. - Plan institutional campaigns, with active participation in the compliance of the ESR and Great Place to Work certification.

- Coordinator of the execution of marketing plans for advertising, events and media agencies

Storytelling es el arte de contar una historia con el objetivo de que tu público se quede enamorado de ti, de tus proyectos y de tus ideas. En cualquier profesión, desde la perspectiva que sea y para distintos objetivos, es el arte de contar nuestras ideas, proyectos o contenido de nuestras materias/profesiones para lograr que la gente que nos escuche se inspire, se intrigue y sobre todo se entusiasme junto con nosotros. Simple: es generar empatía. Saber contar historias hace la diferencia en la interacción con y entre las nuevas generaciones.