Antonio Augusto Moura
CFO – LATAM @ CNH
About
There's a version of finance leadership that shows up after the numbers are already in trouble. I've spent most of my career making sure companies don't get there. Over 20 years working across LATAM — through Argentina's inflationary cycles, severe demand downturns in agribusiness, post-merger integrations, and sustained currency volatility — I've had the opportunity to lead finance in conditions where the margin for error is thin and the decisions are real. As CFO for CNH Industrial across LATAM, I was accountable for a multi-brand operation generating over US$4B in net revenues, leading a finance team of approximately 220 professionals. During the 2023–2025 sector downcycle, we protected EBITDA margin by an estimated 3–5 percentage points through a combination of pricing discipline, cost control, and working capital management — while navigating hyperinflationary conditions in Argentina that we reduced our FX earnings exposure by roughly 50% over twelve months. Earlier in my time at CNH, as Regional Business Controller, I led the team that delivered the strongest financial performance in the recorded history of the LATAM Agriculture segment, expanding gross margin by an estimated 800–900 basis points over four years. What I've found over time is that the most valuable thing finance can do is help leadership make better decisions faster — not just close the books accurately. That's shaped how I've built teams, structured processes, and engaged with commercial and operational leadership throughout my career.CFO · LATAM Finance Leadership · P&L Governance · Business Transformation · Agribusiness & Industrial · Commercial Finance · Free Cash Flow · SOX & Governance · Executive Search
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Brazil
Machinery
Financial Strategy, P&L Management, LATAM Operations, FP&A, Business Transformation, Cash Flow Management, Commercial Finance, SOX Compliance, Mergers & Acquisitions, Agribusiness, Manufacturing Finance, Working Capital Management, Corporate Governance, Executive Leadership, Finance Transformation
Experience

CFO – LATAM
• Directed full P&L governance and financial strategy for LATAM operations generating over US$4B in net revenues, leading a finance organization of approximately 220 professionals across a highly matrixed, multinational structure spanning multiple countries and brands • Preserved segment profitability through one of the sector's most severe demand downturns (2023–2025), executing a multi-lever financial protection plan — pricing discipline, SG&A reduction, working capital tightening — that shielded EBITDA margin by an estimated 3–5 percentage points versus an unmanaged scenario • Navigated hyperinflationary conditions and currency volatility in Argentina by implementing FX hedging frameworks and pricing adjustment mechanisms that reduced FX-related earnings exposure by approximately 50% over a 12-month period • Sponsored and led the automation and digitalization of key operational finance processes, reducing monthly closing cycle time by approximately 25% and freeing ~15% of finance team capacity for higher-value business partnering activities • Elevated SOX control quality across the LATAM footprint, achieving zero material weaknesses and measurable improvement in control effectiveness scores across all financial reporting cycles • Built and executed a structured succession planning program across the finance organization, creating defined career paths for 8+ senior finance leaders and materially reducing key-person dependency risk across the region

Regional Business Controller – AG Segment LATAM
Сорокаба, SP
• Delivered the strongest financial performance in the recorded history of CNH Industrial's LATAM Agriculture segment, with peak profitability achieved in 2022 — driven by disciplined pricing governance, brand-aligned margin strategies, and commercial policy alignment across Case IH and New Holland • Expanded gross margin by an estimated 800–900 basis points over the period by implementing rigorous pricing controls and cross-brand profitability governance frameworks across a multi-billion-dollar LATAM portfolio • Redesigned the commercial strategy — aligning dealer pricing, incentive structures, and financial terms — reducing non-standard discounting by approximately 20% and improving net revenue quality across the region • Strengthened cross-brand financial resilience by standardizing reporting frameworks across Case IH and New Holland LATAM, reducing consolidation time by one week per reporting cycle

Regional Business Controller – Parts & Services LATAM
Сорокаба, SP
• Led financial strategy for the P&S business unit — a high-margin, countercyclical segment — driving profitability optimization through inventory governance and pricing discipline across LATAM • Transformed the controlling function into a genuine business partnering organization, shifting from reactive reporting to forward-looking financial analysis that directly influenced commercial decisions • Implemented inventory governance improvements that reduced excess stock levels by approximately 20% while maintaining service fill rates, releasing working capital and improving cash conversion cycle

Regional FP&A Leader – LATAM
Belo Horizonte e Região
• Directed strategic planning, budgeting, forecasting, and financial consolidation across all LATAM business units, partnering directly with the regional CFO and Business Unit leaders • Established a unified FP&A framework across LATAM that reduced forecast variance by approximately 10% and accelerated the annual planning cycle by over one week through process standardization

Regional Manufacturing Controller – LATAM
Latin America Region
• Governed financial operations across manufacturing plants in Brazil, Argentina, and Venezuela, owning operational cost structure, product costing standards, and inventory management across a multi-plant network • Led the financial integration of 3 manufacturing plants following the Case IH / New Holland / IVECO merger, completing a cross-plant costing alignment and standard control model within a 6-month window
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