Antoni Chen

Antoni Chen

Area Sales Manager @ DBC

About

An enthusiastic person with a good problem solving and decison making, Strong driver with solid communication and interpersonal skills. Qualified with over 5th years experience in sales of the biggest national FMCG through managing team sales and distribution have equipped my skills in people management, distribution process, customer management, handling complain. Passionate to work with excellent people and effectively manages team members for reaching target.

Country

Indonesia

City

Rantau Utara

Industry

Consumer Goods

Skill

Analytical Skills, Data Analysis, Business Analysis, Sumber Daya Manusia (SDM), Riset, Negosiasi, Pemasaran, Training, Perencanaan Strategis

Experience

DBC

Area Sales Manager

DBC

LinkedIn
2025-11 - Present · 11 mos

SUMBAGUT - SUMBAGTENG (NAD, SUMUT, RIAU, SUMBAR, KEPRI)

1. Develop and implement sales strategies to achieve revenue and market share targets across the assigned territory covering five provinces (NAD, SUMUT, RIAU, SUMBAR,KEPRI) 2. Manage and supervise four distributors (77 salesman, 16 Supervisor, and 9 Branch Head), ensuring alignment with company sales objectives, policies, and performance standards. 3. Build strong relationships with distributors, key retailers, contractors, and project stakeholders to expand market penetration. 4. Monitor distributor performance including sales volume, Active Outlets, AR, and market coverage. 5. Identify new business opportunities, potential distributors, and strategic accounts within the territory. 6. Conduct regular market visits to support distributors, strengthen customer relationships, and gather market intelligence. 7. Analyze sales data, market trends, and competitor activities to develop effective sales action plans. 8. Coordinate and execute promotional programs, product launches, and marketing activities to increase brand visibility. 9. Ensure product availability and proper stock planning in collaboration with distributors and internal supply chain teams. 10. Prepare and submit periodic sales reports, forecasts, and market insights to National Sales Manager. 11. Train and guide distributor sales teams on product knowledge, selling techniques, and company policies. 12. Ensure compliance with company policies, pricing strategies, and operational procedures across all distributors. 13. Resolve distributor or customer issues efficiently to maintain strong and long-term business relationships.

Wings Group Indonesia (Sayap Mas Utama)

Area Sales Supervisor

Wings Group Indonesia (Sayap Mas Utama)

LinkedIn
2022-7 - 2025-10 · 3 yrs 4 mos

Labuhanbatu Regency

1. Ensure daily, weekly, and monthly sales targets are achieved in the assigned area. 2. Control team performance to ensure it meets established KPIs. 3. Supervise, direct, and motivate the sales team (11 Salesman GT, 5 SPG MTI, 2 Merchandiser, 2 Salesman NOO, 1 Sales Admin) 4. Conduct regular coaching, training, and performance evaluations. 5. Ensure equitable product distribution and availability across all outlets. 6. Control stock levels at outlets and distributors to prevent stockouts. 7. Open new outlets and increase the productivity of existing outlets. 8. Expand distribution coverage. 9. Conduct regular visits to markets/outlets to ensure execution meets standards. 10. Monitor product displays, promotions, and competitor activities in the field. 11. Maintain good relationships with store owners, wholesalers, and key customers. 12. Handle customer complaints promptly and appropriately. 13. Analyze sales data, market trends, and competitor activity. 14. Create regular reports on sales, team activity, and market conditions. 15. Provide updates to the Area Sales Manager or management.

PT. Arta Boga Cemerlang (Orang Tua Group)

Area Sales Supervisor

PT. Arta Boga Cemerlang (Orang Tua Group)

LinkedIn
2021-7 - 2022-6 · 1 yr

Bandung

1. Ensure daily, weekly, and monthly sales targets are achieved in the assigned area. 2. Control team performance to ensure it meets established KPIs. 3. Supervise, direct, and motivate the sales team (8 Salesman GT, 2 Canvaser) 4. Conduct regular coaching, training, and performance evaluations. 5. Ensure equitable product distribution and availability across all outlets. 6. Control stock levels at outlets and distributors to prevent stockouts. 7. Open new outlets and increase the productivity of existing outlets. 8. Expand distribution coverage. 9. Conduct regular visits to markets/outlets to ensure execution meets standards. 10. Monitor product displays, promotions, and competitor activities in the field. 11. Maintain good relationships with store owners, wholesalers, and key customers. 12. Handle customer complaints promptly and appropriately. 13. Analyze sales data, market trends, and competitor activity. 14. Create regular reports on sales, team activity, and market conditions. 15. Provide updates to the Area Sales Manager or management.

Asian Agri

Estate Assistant

Asian Agri

LinkedIn
2020-2 - 2021-7 · 1 yr 6 mos

Hulu Bungo

1. Oversee all plantation operational activities, such as plant maintenance, fertilization, pest control, and harvesting. 2. Ensure all field work is carried out according to company standards. 3. Organize, direct, and supervise foremen and field workers. 4. Ensure productivity and work discipline meet targets. 5. Be responsible for achieving production targets (harvest tonnage and fresh fruit bunches (FFB) quality). 6. Optimize harvest yields according to plantation potential. 7. Ensure fertilization, spraying, and plant maintenance are carried out on time and at the correct dosage. 8. Monitor plant conditions to ensure they remain healthy and productive. 9. Identify and effectively control pests and plant diseases. 10. Take preventative measures to minimize losses. 11. Monitor daily performance and evaluate team performance. 12. Provide solutions to operational challenges in the field. 13. Prepare daily, weekly, and monthly reports regarding operational activities, production, and cost usage. 14. Manage plantation data accurately and systematically. 15. Control budget usage to ensure efficiency and adherence to work plans. 16. Avoid waste in operational activities. 17. Ensure all activities comply with company operational standards and occupational safety (K3) aspects.

Musim Mas Group

SAE Analyst Laboratory

Musim Mas Group

LinkedIn
2019-12 - 2020-2 · 3 mos

Kota Medan, North Sumatra, Indonesia

Analyzing every samples that enters to the laboratory with carefully in our parameters such as FFA, Acid value, Saponification Value, etc.

Education

Universitas Sumatera Utara

Universitas Sumatera Utara

LinkedIn

Agriculture, General

2015-9 - 2019-10 · 4 yrs 2 mos

Antoni Chen's Contact Information

Email

******@***.com

Phone

(**) *** ****

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