Anton Semakov

Leading the marketing department responsible for the whole portfolio (20+ games): - UA: Developing and executing the UA strategy. - UA: Conducting soft launches for new games. - ASO: Implementing ASO with meaningful, visible, and measurable results for mobile games. - ASO: Establishing the process for Steam operations to scale organic installs. - Ad Monetisation: Optimizing ad revenue in the product itself and on the meditation layer. - BI: Designing the marketing-related dataset and supporting the BI team with pipeline creation. - Art: Establishing production and test pipelines for all marketing functions. - Leadership: Onboarding, mentoring and developing the team. With regular reviews and actionable feedback.

- Liaised with various partners and creatives while leading a high-performing team of UA specialists. - Created and improved existing algorithms for new and existing UA channels. - Maintained ownership over the planning and budgetary control of the team’s portfolio in UA marketing. - Utilized various UA channels, including Facebook, Google, RTB, ASA, ASO, TikTok, Snapchat, and various in-app video networks. - Engaged in deep marketing analytical research to understand the market and deliver better traction with core demographics. - Developed, improved, and managed the team’s entire marketing and UA strategy. Improved our current system of measurement for UA effectiveness.

- Managed a team of 5 User Acquisition managers while working on a portfolio of hypercasual games. - Maintained ownership for planning and budgetary control of the team's portfolio and UA marketing. - Synchronized company goals with the team’s performance, ensuring all goals were met or achieved. - Monitored the effectiveness of UA marketing initiatives and adjusted as needed. - Trained, coached, mentored, and assessed interns and new teammates.

- Managed, implemented, and executed User Acquisition campaigns on a range of channels to find users where they were, including Facebook, Google, and various in-app networks. - Analyzed and optimized UA campaigns based on internal performance KPIs. - Operated 3 to 5 live games simultaneously. - Provided input and data-driven decisions into the development of creative solutions. - Assisted with marketing automation while managing day to day partner relations.

- Managed and directed a high-performing team of 4 specialists, which included two promo video designers, an artist, and one UA associate. - Promoted match-3 mobile game from soft launch and grew its global reach effectively. - Coordinated cross-functionally with different UA media sources, including Google Ads UAC, Facebook, Apple Search Ads, and Unity ads. - Achieved significant growth from our monthly ad spend with positive ROI’s in Tier 1 countries.

- Provided the utmost in affiliate marketing while serving as a Senior Facebook Buyer for Eternity Digital. - Oversaw and directed various games, utilities, and sports apps.

- Provided the utmost in affiliate marketing while serving as a Senior Facebook Buyer for Qmobi. - Worked with utilities, games, and web-sites, as well as mobvista and avazu.

- Managed a team of four high-performing teammates, including two buyers, a bannermaker, and a developer. - Promoted canvas games, such as strategys and citybuilder. - Started with Russian social networks before releasing globally on the Facebook channel. - Grew our budget and spend to $300 000 monthly and ensured our ROI far outmatched our spend.