Anton Olshvang

In charge of overseas operations & marketing managing publishing efforts for innovative shooters, developed internally and externally by Tencent’s global partner game studios.

Developing the Shanghai and Yangtze Delta markets including market entry strategy, business model, and client relationships

In charge of UA & brand marketing for Lilith's top-grossing games: - Developing, monitoring and managing delivery of campaigns on CPI, CPA and CPM models - Analyzing campaigns data and performance and optimizing accordingly to achieve ROI goals - Hands-on management of large-scale user acquisition & influencer campaigns - Managing relationships with new and existing creative media partners to develop and create engaging digital advertising material - Managing the marketing strategy for game launch campaigns focused on US and EU markets

Working on "Art of Conquest", "Rise of Kingdoms" "AFK Arena" and other Lilith Games titles. • In charge of all social media activity and presence, including brand management and strategy, while supporting global marketing activity. Platforms covered: Facebook, Youtube, Discord, Reddit, Twitter, Instagram and official game forums. • Gathering, analyzing and presenting market data (target audiences, competitors, monetization practices, industry trends). • Creating a weekly community management report for internal consideration. • Collaborating with internal teams to develop strategies and execute plans to meet KPIs such as player retention, player engagement, and game revenue. • Managing teams of moderators and game GMs from all over the world. • Influencer Marketing management - Managing YouTube influencers and providing them with content and creative support to maximize their effectivity. • Developing and leading strategic initiatives to foster and support player content creation in all the game communities.

- Worked on Genesis, the first isometric MOBA title for PS4. BD related responsibilities: • Provided comprehensive research on market trends and strategies on product positioning • Analyzed competing products and provided actionable suggestions to product optimization  • Identified and developed business opportunities and partnerships to support the product development Development related responsibilities: • Localization: Responsible for the game’s English version and English character audio • Supported the development of original English in-game text and voice audio that matched the game’s atmosphere • Supported the development of the game’s background story

• Analyzed mobile gaming social media trends, evaluated data sets, and provided strategic recommendations to management • Managed 15 person (online) focus group, gathered qualitative data and user feedback, formed conclusions and presented insights to management • Developed original in-game text/audio content that matched the game's general themes, atmosphere and branding • Translated game content and public announcements from Chinese to English as well as other related materials

• Translated and adapted new content from Chinese/English into Hebrew with an eye for the Huawei brand • Coordinated with a localization team to improve and iterate language, terminology, and style

Helped organize and coordinate the 2013 Israel-Asia Summit, an event which brings together leading innovators, entrepreneurs, investors, policy-makers and young leaders from Israel and Asia to explore the biggest challenges facing Asia in the next decade. • Assisted in the ideation and coordination of IAC events and programs. • Marketing and preparation of the Israel-Asia Summit 2013 promotional materials

All classes were conducted in Mandarin Chinese.

Intensive Chinese Language summer course