Anton Andreichenko
Game Director @ Grand Games
About
Game Development Advisor Astana Hub. Ex General Manager at Playrix. Ex CEO at AppQuantum.
Kazakhstan
Astana
Computer Games
Administration, Strategic Vision, People Development, Recruiting, Business Analysis, Business Strategy, Strategic Planning, Financial Analysis, Mergers & Acquisitions (M&A), Business Development, Executive Management, Digital Marketing, Team Development, Video Production, Marketing, Production Management, Team Coordination, Team Motivation, Product Management, Process Improvement
Experience

General Manager (Playrix)
Kazakhstan
- Participation in company restruct. Building the new business structure. - Opening of legal entities in 5+ new locations. - Organization of relocation of more than 700+ employees in emergency conditions. - Coordination of work of the company in the conditions of war (1500+ employees). - Management of Playrix Administrative team. - Creating new HR vision for Playrix Game Studio: - Facilities and Office Management. - Relocations and Global Mobility. - IT Operations. - MICE, C&B, Charity. - Internal Communication and PR.

General Manager (Playrix Group)
Russia
1. Management of the Game Development Studios in Playrix group: - 13 studios, 6 countries, more than 2000 employees. - Preparation of management budgets and cost analysis. - Participation in product roadmap development. - Optimization of costs and management processes. - Building business goals for studios management team. - Supporting M&A and integration processes. 2. General Management task in Playrix Group: - Technology Team (game engine, devops, game servers). Creating team structure. - Facilities. Opening and maintenance of company offices. - MICE. Creating the new company vision. - Finance. Сreation of cash spending analysis system based on business goals and metrics.

Head of Marketing Creatives
Russia
Projects: Gardenscapes, Homescapes, Fishdom, Township, Manor Matters, RnD Projects. - Management of multiple cross-functional teams, responsible for the production of advertising materials (art, video, playable ads). - Optimizing marketing creatives ads development processes. Starting with the search for a breakthrough idea and ending with a full production cycle. - Creating marketing strategy for all of the Playrix key titles. - Building new producing and production units (from 80 to 150+ people).

Product Manager
Russia
Projects: Township, 2 RnD games (from scratches to soft launch). Township: - Management cross-functional development team (~100 people). - Participation in the creation of roadmap and operation plan for events and features development team. - Analyzing the results of new events and use them to make continued improvements of game key metrics. - Ensure that stakeholders are informed about development status, risks, and other considerations related to the game. - Creating and driving high level release strategy. RnD: - Analyzing existing games on market, create concepts that include best practices. - Building compact cross-functional development teams to make fast prototypes (from 10 to 25 people). - Working on team development and people motivation. - Creating and implementing new processes and technologies focused on creating new casual games in short period.

Product Manager
Murmansk, Russia
Project: The New Mystery Manor - Build the game vision and feature roadmap from scratches to world release. - Define the roadmap, development, and operation plan for game events and live ops. - Manage the development team backlog and producers expectations, oversee work in progress, and contribute to business prioritizations and planning. - Build and manage an effective and talented team (recruitment, mentorship). - Participate in workflows and processes development all over company.

Technical Support Team Lead
Murmansk, Russia
Projects: Big Business Series, Paradise Island Series, Mystery Manor Series. - Oversee the day-to-day operations of the Technical Support Team. - Direct supervision of the technical support staff which include: recruitment, evaluations, and disciplinary actions. - Record and track team SLAs and workflows. Assist in the creation of the team KPIs as well as monitor and report on results. - Provide a feedback loop to development team and customers on resolved and in progress problems and incidents. - Implement any necessary preventive measures to reduce customer faults and issues.

Senior Community Manager
Murmansk, Russia
Projects: Big Business Series, Paradise Island Series, Mystery Manor Series. - Monthly formation and implementation of a content plan for community platforms on Facebook, Instagram, Twitter, and VK. - Working with social network ad tools & analytics, adapting content and activities in the community. - Communicate the company's vision to our players. - Represent players opinion within the team and the rest of the company. - Management of the community team and optimization of processes.
Anton Andreichenko's Contact Information
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