Antoine Bonello

Vari Partners is a business advisory firm headquartered in Malta. With expertise in guiding investments within the igaming, sports-betting, and e-commerce sectors. Vari Partners and its affiliates specialize in crafting effective business strategies, executing M&A deals, and accelerating growth for their clients.

As Fractional CEO of Fieldstream AI, I lead our expansion in the iGaming vertical, where we deliver AI-powered Marketing Mix Modelling (MMM) to optimize cross-channel marketing spend. Fieldstream is positioned at the intersection of AI, analytics, and iGaming — helping operators and suppliers maximize efficiency and scale through actionable insights. We are currently raising funds in our Series A round to accelerate growth and expand our impact across regulated markets.

P&L responsibility for the Aspire Global business, covering B2B, Platform and all aspects of Managed Services (B2B2C) with €170M of Net Revenue. Managing the Online Casino, Sportsbook and all other Verticals across a wide range of markets Strategy formulation and execution for the US market entry. Sales and Business Dev, Marketing, Partner Success, Account Management, Product, Data, CRM, Compliance and Operations. Execution of the post acquisition integration and group re-org in view of the Aristocrat acquisition. Neogames acquired Aspire Global in June2022 and the Neogames Group was subsequently acquired by Aristocrat Leisure Limited in May 2024.

Responsible for growing the B2C business by 40% and then selling the in-house brands whilst still maintaining the B2B tech, marketing and operational services. Set-up and successfully launched the B2B Platform business, focusing on European and US locally regulated operators. Established the Partner Success function covering sales, launch and account management for all the partner facing elements of the group. Key member of the senior management team that drove quarter to quarter growth leading to the a share price increase from around SEK30 to SEK78 and then the sale to NeoGames at SEK111 a share.

Responsibility for the Sports and Gaming Verticals for William Hill International Strategy formulation and deployment across William Hill International. Leading business development and geographical growth via new market entries and brand launches Post M&A integration Board member for a number of Group companies William Hill acquired Mr Green in January 2019.

- Responsibility for the Gaming (Casino, Live Casino and Bingo), Sportbook, and ECommerce verticals. - Leading the Product function in launching a number of innovative new products and features, in parallel with a number of regulated market entries (Denmark, Sweden, Spain). - Customer Operations and Business Intelligence. - Business Development and New Market Entry. - Responsibility for the post-merger integration of 3 acquired companies. Delivered successfully on a turnaround plan leading to a 35% organic YoY increase in NGR and further growth via M&A.

Responsible for developing and executing the integration strategy for successfully merging the Paddy Power Online Operations function with the Betfair Customer Experience function as part of the Paddy Power Betfair merger. Paddy Power and Betfair merged in February 2016 to form the Paddy Power Betfair Group which was then renamed Flutter.

Responsible for all PPB staff in Malta covering Customer Operations functions, Marketing, Gaming Operations and Finance. Led the growth of the Malta operation from 90 to 310 employees in 18 months. Chairman of the Malta Board, Director and Key Official.

Responsible for the 250 employee strong, customer facing operation, spread across UK and Malta.

Leading a team of Product Managers, Business Analysts, Service Improvement Specialists and Resource Planning Analysts to deliver a seamless customer experience and enable optimum service levels for our customer facing staff. Focusing on leveraging technology to enable competition beating, multi-channel customer service, aimed at improving customer acquisition, retention and reducing propensity to contact.

Responsible for the Business and Process Improvement team, leading the operational excellence programme across the group, as the Lean Six Sigma Programme Deployment leader. Achievements include driving the Casino P&L to record revenue figures and profitability and successfully deploying a programme aimed at improving early life retention. Other key projects: CRM campaign delivery using Kanban boards, use of multi-variate analysis for improving player retention, innovative use of linear and binary logistic regression models for cross-sell targeting and churn prevention, player profiling and segmentation for increasing mobile uptake. With a focus on a data driven and a structured prioritisation process, I ensured that the team focused on projects aligned with business strategy and worked closely with the Chief Commercial Officer and Managing Directors to deliver measurable incremental revenue and cost savings.

Mobile app for enhancing the thrill of watching live sports; combining the second screen experience with live-betting and sentiment analysis based on social networks postings.