Antoine Barbry
Director of EU Sales @ Back Market
About
Passionate about e-commerce, responsible tech and the circular economy, I specialize in scaling e-commerce and marketplace models across Europe — with a strong focus on business performance, P&L ownership, and offer management. I currently lead the EU Supply team at Back Market, driving growth and quality through a network of third-party sellers, brands, and wholesalers accross EU. My mission: build a high-performing catalog by combining strategic partnerships, pricing innovation, and operational excellence. ✅ 10+ years in e-commerce and marketplace leadership roles ✅ Strong background in category management, P&L ownership, and commercial strategy ✅ Managing cross-functional and international teams (25+ people) 🎯 Topics I’m passionate about: circular tech, team leadership, international expansion, e-commerce operations, and e-commerce strategy.
France
Paris
Retail
E-commerce, Analyse des données, Business analytics, Reporting & Analysis, Microsoft Office, Marketing Strategy, Étude de marché, Finance d'entreprise, Stratégie commerciale, Gestion de projet, Consulting, Analyse de marché, Consulting en management, Analyse financière, Stratégie marketing, Project Management
Experience
Head of Supply Europe
Back Market
Head of Category Development
Back Market
Ville de Paris, Île-de-France, France
Senior Lead Country Manager
Back Market
As a Country Manager, I contributed to Back Market's international expansion by launching six new markets across Europe. Main responsabilities : - Led the full go-to-market strategy for each country launch (from Business cases to execution) - Worked cross-functionally with marketing, product, operations, and supply teams to localize the platform and activate demand - Ensured alignment between central teams and local objectives to secure successful and sustainable launches - Monitored performance to ensure proper ramp-up of the market and GMV target achievements
Sabbatical year
8 months trip, traveling with a motorbike from Colombia to Argentina
Colombie
Head of Sales Performance
SARENZA.com
Ville de Paris, Île-de-France, France
- Responsible for Sarenza P&L for all countries (Turnover > 200M€) : >> Create Financial 3-years budget with the CFO >> Daily P&L management : budget arbitration on acquisition and promotion strategy >> Monthly business reportings for COMEX - Participated to the Due Diligence previous to the acquisition of Sarenza by Monoprix in 2019 and the Strategic plan associated - Direct management of a team of 5 country managers and 1 Data Analyst
Country Manager - France
SARENZA.com
Région de Paris, France
- Responsible for the P&L of Sarenza.com (Turnover > 100M€) : management of Topline & Bottomline KPIs : >> Traffic : handle acquisition budget and define the channels strategy (SEA, Display, affiliation, etc.) >> Sales : commercial animation / CRM : manage the pricing and promotion strategy - Participate to the 3 years plan to reach profitability - Management of 2 traffic managers and 1 on-site & CRM manager
Country Manager - Switzerland & Netherlands
SARENZA.com
Région de Paris, France
- P&L management of sarenza.nl & sarenza.ch (Turnover > 30M€) - Define and roll-out Sarenza strategy in the 2 markets : >> Develop brand awareness (strategic partnerships, offline & online branding) >> Define the roadmap to continuously improve CX in both markets (carrier, payment, etc.) - Management of 2 traffic managers and 1 on-site & CRM manager
Digital Strategy Consultant
Capgemini Invent
Région de Paris, France
- 3 to 6 months project to support Marketing and Sales Strategy for large players, mainly in the - Main missions : >> Revamped customer experience for a major player in the Bank industry (integrate digital experience in their physical experience) >> Due Diligence for a large player in the payment industry
Key Account Sales Manager
L'Oréal
Ville de Paris, Île-de-France, France
- Participated to defining sales strategy for Garnier and Gemey Maybelline with the Key Accounts managers of Carrefour and Groupe Casino - Business analysis of the brands to maximize performance : created tools, made recommendations on promo strategy - Preparation of annual negociations with Key Account managers and marketing teams
Junior Auditor
Deloitte
Région de Paris, France
Financial Audit for SMEs
Trade Marketing Manager
Mondelēz International
Paris et périphérie
- Prepare in-store activation for Christmas and Easter peak seasons for 3 key brands : Milka, Suchard and Toblerone. - Coordination between Marketing team, Key Account Managers and Field Managers
Brand Manager
L'Oréal
Région de Paris, France
Education
EDHEC Business School
Management
Master Thesis Project : How the FMCG MNCs can increase their sales on the BOP maket in India
Indian Institute of Management Bangalore
Master in Management
Institution Saint Jean Douai Prépa HEC
Economics
Saint Adrien La Salle
Antoine Barbry's Contact Information
Phone
Find the Right Leads
Find Verified Contact Data
What LeadContact does well
Find verified emails, phone numbers, and decision-makers with 98% accuracy.
Find Leads
Find the right people by company, role, industry, location, and more.
925M+ professional profiles
Find Emails
Access verified email addresses for your target contacts.
657M+ emails
Find Phone Numbers
Get cross-validated phone data from multiple top sources.
239M+ phone numbers
More Accurate. Lower Cost.
Find contact data in 1 tool with 98% accuracy
LeadContact integrates leading enrichment tools to deliver more accurate contact data—without paying for each one.
Great conversations start with the right contact.
It’s time to find yours.