Anthony Mikrut

As the Vice President of Sales at Eminent Cycles since 2021, I have successfully developed and maintained key accounts, while also spearheading the creation and continuous refinement of dealer and demo center programs to attract more retailers. My role involves delivering crucial sales support and training to independent sales representatives, rep agencies, and Eminent Cycles retailers. I am proud to have collaborated with cross-functional teams in the development of new products and programs, as well as the successful marketing of their launch and campaigns. In addition, I have taken charge of planning, leading, and executing national events and demos, all the while managing our demo fleet of bikes. My responsibilities extended to hiring and overseeing a network of independent sales representatives across the United States. Notable achievements under my leadership include growing our dealer base from one active U.S.-based dealer to a network of over 70 dealers across four different countries while maintaining a direct-to-consumer sales channel. I have also led the charge in increasing our revenue, achieving growth rates of 39% in 2019, 42% in 2020, 22% in 2021, and 20% in 2022. My career at Eminent Cycles has been marked by transformative growth, adaptability, and a commitment to delivering exceptional results in the ever-evolving sales landscape.

As a dedicated and results-driven Regional Sales Manager, I successfully spearheaded the sales efforts for mobile security solutions within the dynamic bicycle and motorcycle industries across an extensive territory spanning 26 states, encompassing all states east of the Mississippi River. My strategic contributions led to remarkable achievements and solidified my reputation as a proactive leader in the field. Key Accomplishments: - Amplified Sales and Market Presence: Navigating the intricate landscape of the bicycle and motorcycle sectors, I played a pivotal role in augmenting sales and expanding market share. By nurturing existing dealer relationships and strategically onboarding new retailers and original equipment (OE) partners, I orchestrated a significant surge in business growth. - Exceptional Sales and Event Support: By offering unparalleled sales support and organizing engaging events, I contributed to the overall success of importer sales teams, independent sales representatives, agencies, and ABUS retailers. My comprehensive training initiatives equipped these teams with the knowledge and tools needed to excel in the competitive market. - Remarkable Sales Growth: My meticulous management of the assigned territory yielded outstanding results, as evidenced by a remarkable 39% increase in sales for 2017 and an even more impressive 42% increase in sales for 2018. My ability to harness market insights and transform them into actionable strategies significantly contributed to these achievements. As a forward-thinking Regional Sales Manager with a proven track record of elevating sales performance, fostering partnerships, and guiding successful product launches, I am poised to continue making a lasting impact in the ever-evolving bicycle and motorcycle industries.

Orchestrated and optimized online sales channels across a diverse range of seller platforms, simultaneously cultivating new avenues for sales growth and enhancing the company's web presence.

Bicycle race team with members competing around the United States, in road, mountain, track, and cyclocross.

Conceptualized and launched innovative toy and novelty business from the ground up. The Kinky Llama was featured in Chicago Magazine, Time Out Chicago, Chicago Tribune, Chicago Sun Times, Fox Morning News, and several other media outlets. Built e-commerce website, and managed events, marketing, public relations, sales, deliveries, and inventory.

Search and Social including: SEO, SEM, Social Media, Blogs, & Website Developement and Design Advertising Manager including: Print & Digital Marketing Event Coordinator Advocacy Director Purchasing Inventory Control Race Team Management Management of Service Department

Drive business expansion through innovative strategies, overseeing existing account management, implementing inventory control measures, executing product marketing campaigns, orchestrating site relocations and expansions, as well as planned events with precision and coordination.

Specialization in Organizational Leadership