Anthony Lakkis
Owner and Digital Strategist @ HighNote Marketing
About
With a background in business development, account management and customer service, I love to build long-term relationships and work strategically with clients to help them tackle big challenges and grow their business. In my own digital marketing business, I’ve helped many business owners use the power of online platforms to cut through the competition. I have a Bachelor of Commerce Degree (University of Melbourne) and Diploma of Global Business Studies (University of Southern California). Outside the world of technology, I love health and fitness, playing the piano, reading and spending time with friends and family.
Australia
Melbourne
Marketing & Advertising
Account Management, Business Development, Relationship Building, Sponsorship, Social Media Marketing, Advertising, Marketing Strategy, Digital Marketing, Advertising Sales, Market Research, Customer Relationship Management (CRM), Search Engine Marketing (SEM), Analytical Skills, Sales Process, Sales Strategy, New Business Development, Strategic Planning, Customer Engagement, Entrepreneurship, Lead Generation
Experience

Owner and Digital Strategist
Melbourne, Victoria, Australia
High-note.com.au -Performing market research and client needs analysis to grow existing relationships through new revenue opportunities. -Providing digital marketing solutions like E-Commerce strategies (Google shopping and website re-design) and paid advertising campaigns (LinkedIn, Google AdWords, PPC) for clients. -Managing a team of eight digital experts across multiple countries to help implement and execute client’s digital strategies. -Oversee day to day operations of the business, including human resources, accounting, payroll, and advertising functions.

Partnerships Manager
Melbourne, Victoria, Australia
Hero Teams partners and integrates onshore companies with highly-skilled offshore technical teams, helping businesses scale at an unprecedented rate After a thorough, tailor-made on-boarding process, we set about building teams of world-class software specialists that integrate seamlessly with local operations What We Offer: World-class technical expertise - We build teams of elite software specialists. We care about security - ISO 27001:2013 certification with no non-conformances or observations. Hybrid delivery methodology - A hybrid delivery method guarantees smooth workflow. Tailored on-boarding processes - No matter how you work, we can work with you. Transparent pricing models - No leave loading, no hidden cost – just a single invoice. Our hybrid delivery methodology ensures multiple workforces become a singular, consolidated unit – adapting to every client’s unique processes and aligning around a common goal, with guaranteed results.

Senior National Account Manager
Macquarie Media Limited
Melbourne, Australia
Major Clients: Dentsu Aegis, Cummins and Partners, Self Wealth, Chobani, Ryman Healthcare, VCCI, Lincraft, Callaway Golf, Mazda Australia, Channel 9, National Dental Care, Slater and Gordon -Consistently exceeded metrics and performance goals: -Exceeded revenue targets in 11 of 12 months throughout FY 2017 – 2018 and FY 2018-2019 -Achieved 142% of sales target in FY 2017-2018 -Notable performances include Oct 2017 (226% of sales target) and Feb 2018 (187% of sales target) -Nurtured existing client relationships and maximized future revenue opportunities through client needs discovery and up-selling -Developed significant new business accounts and secured long-term clients for the network. -Achieved monthly, quarterly, and yearly revenue KPIs.

Account Director
Melbourne, Australia
Major Clients: Lincraft, Carat, Dentsu Aegis, RSL, Dodo, Goodman Group, Master Builders Group, All on 4, Mazda Australia, AFL -Selected to lead company’s Lincraft account, the highest spending client on the network. Client’s decision was based on my past performance and their agreement with my proposed marketing strategies. -Exceeded revenue targets in every month during FY 2015 – 2016. -Achieved 162% of sales target in FY 2015-2016. -Won several internal sales-based performance competitions.

Direct Account Manager
1116 SEN
Melbourne, Australia
Major Clients: Melbourne Airport, ERM Energy, Aussie Disposals, Melbourne Victory FC, Hyundai A League, Mazda Australia, AFL -Recognized as largest revenue writer across SEN.com.au. -Achieved 156% of sales target in FY 2012-2013. -Team leader of SEN’s sister network (3MP) sales initiatives; responsible for training and mentoring ten employees, creating sales proposals, executing strategies and setting overall KPIs -Responsible for signing the largest direct client on the network in the station’s history, Melbourne Airport.
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