Anthony Busa

In my role at Visionchart, I have been responsible for supporting category growth, product communication, digital content, and sales enablement across a broad range of visual communication, education, and acoustic solutions. My work has included developing website content, product descriptions, SEO copy, marketing collateral, sales support material, user guides, policy documentation, digital asset management processes, and product launch communications. I have also supported ecommerce improvements, website testing, marketplace content, customer-facing documentation, and internal process development. A key focus of my role has been translating product features, technical specifications, compliance information, and customer requirements into clear, practical, and commercially useful content for sales teams, trade partners, and end users. Key areas of experience include: • Category and product content development • Ecommerce website support and user guide creation • SEO-focused product and landing page copy • Sales enablement materials and product training support • Digital asset library development and partner access processes • Marketing collateral for education, healthcare, aged care, office, and acoustic solution markets • Product compliance and technical information communication • Supplier, developer, and internal stakeholder communication • Process improvement and documentation This role has strengthened my ability to connect product knowledge, customer needs, sales support, and digital communication into practical business outcomes.

At Wizards of AUS Colouring Books, I am the creative force behind a series of innovative colouring books that blend fantasy, nature, and whimsy to inspire joy and imagination. As an author and designer, I have created a diverse range of colouring books, including "The Wizards of AUS" featuring enchanting landscapes of the Australian outback, "Easter Down Under" with unique Easter-themed adventures, "ABC Adventures: Musical Instruments" and "ABC Adventures: Fruit and Vegetables" for educational exploration, "Not Suitable for Vegetarians" with whimsical carnivorous delights, "MEGASAURUS" offering prehistoric fantasy realms, and “Christmas Down Under” for unique Christmas-themed adventures. I integrate fun and educational activities to challenge the mind and delight the senses. Additionally, I have developed and promoted the brand's vision, emphasising creativity and personal growth through art. My resilience and passion have fueled my creative journey, allowing me to connect with a global audience and resonate with fans. My work at The Wizards of AUS Publishing is driven by the joy of connecting with others through art, making each colouring book a gateway to creativity, learning, and personal expression.

In this role, I am responsible for leading the category vision and strategy agenda across all channels, from portfolio innovation to range review excellence. By leveraging data and insights, I make informed decisions to drive profitable revenue and category growth. I develop comprehensive plans and recommendations across the portfolio to ensure continuous improvement and achieve desired outcomes. One of my key responsibilities is channel development, where I establish and nurture strong partnerships with customers throughout Australia. Through exceptional communication and data-driven insights, I provide recommendations and collaborate on initiatives that drive growth and enhance customer satisfaction.

Manage a large portfolio of different brands such as; Initiative, Brother, Kensington, HP, Kyocera, Reflex, Artline, Avery, Staedtler, and more. While also supporting the Merchandising Manager in providing focussed insights regarding the product and category. Fully involved in the development of various brands and categories. Develop and manage category relationships with supply partners. Introduce new product category ranging, pricing, and promotions across all dealer channels. Carry out market intelligence on customer needs and preferences. Translate customer insights into strategies that drive performance, sales, and marketing of technology products, business machines, printer consumables, writing and correction, labeling, and paper across Office Brand’s 170 independent channel partner locations.

A regional leader in the supply of office products and one of the largest independent office product buying groups in the country, where I was responsible for: ► Overseeing vendor relationship management activities and the RFQ and supplier bid process. ► Ensuring procurement activity aligned with strategic revenue and P&L targets. ► Conducting ongoing supplier pricing analysis to maintain net margin targets. ► Supporting pricing negotiations and procurement contract preparation.

Wholesaling a broad portfolio of spirits and beverages to a wide network of retailers before its acquisition by Metcash, the publicly traded grocery and consumer good distribution company, where I successfully: ► Maintained responsibility for managing aged debts, mitigating against writes-offs. ► Prepared invoices and ensured a robust and seamless accounts receivable process. ► Verified customer payments against invoices, bills of lading, and Purchase Orders to ensure accuracy and address under- and over-payments. ► Maintained and updated customer accounts and accounting ledgers.

A family business, Garozzo Agencies was the one-stop supply solution distributing wholesale dry, chilled, frozen food and meat to the food service and catering industry across Cairns and Tropical North Queensland for over 40 years before being purchased by BidFood Australia. My role with Garozzo Agencies was primarily in sales, where I took and processed orders. Assist with the management and execution of annual tradeshows. Manage the evening shift when implemented, turning the business into an 18-hour day operation.

Diploma of Social Media Marketing is designed to equip me with the tools to help me operate successfully in a Marketing or Business role. Learning the skills and confidence to ensure I am ready to implement Social Media Marketing into business operations, and lead my business to success.