anthony standifer

Interim marketing lead for business planning, brand management & channel strategy development for beauty products within African markets (South Africa, Botswana, Namibia & Zimbabwe) in formal retail, salon exclusive and informal retail channels.

Managed market entry and expansion of US brands expanding into foreign markets with P&L management responsibilities. Marketing efforts revolved around localization of brand messaging and key marketing tactics. Country management included - Europe, Western Africa, Southern Africa, Easter Africa & Brazil.

Led international marketing efforts for hair care brands in foreign markets outside of the United States which include – Brazil, Western Africa (Nigeria & Ghana), Southern Africa (South Africa & Angola), Caribbean (Trinidad, Jamaica, & Dominican Republic), Middle East (United Arab Emirates) & Europe (UK, France & Germany). Responsible for ensuring gross and net contribution targets are met by country with regard to pricing, cost of goods and brand support expenses Develop marketing strategies by region. Manage on the ground marketing activities through a mix of internal resources and external contractors/agencies. Ensure that all activations align with strategic global objectives and are done within budgets.

Assisted in the launch of a new multi-channel, direct-to-consumer retail sales model as part of the company’s revenue diversification strategy. Developed businss requirements for infrastructure to conduct brick and mortar as well as e-commerce sales. Managed branding, product assortment, product positioning and consumer experience communications. Co-created and managed supply chain requirements for e-commerce drop ship fulfillment channel that includes e-commerce platform, inventory management system, order management system, order broker, third party product suppliers and distribution logistics.

Manage the development and implementation of 3 year global brand plans with growth strategies across food,drug,mass & salon channels of distribution. P&L management responsibility for gross margin, brand contriution, marketing expenses & net profit for a multi-brand portfolio. Led profitable international new product launch teams across Caribbean, Europe, Central/South Africa, & South America.

Managed new product development, product promotions, media plans and distribution analysis for three brands across salon and retail beauty care lines. Successfully relaunched sales professional brand with new branding identity and distribution plan that generated increaed net revenue sales.

mSEED group is a unique and carefully crafted team of specialists in contract manufacturing, research & product development and marketing/branding strategy, providing cross-functional expertise vital to the successful launch and strategic growth of brands in the beauty, cosmetic, and personal care space. We provide strategic growth solutions to aspiring entrepreneurs and established businesses in the beauty and personal care industry. Our expertise, across a broad spectrum of functional areas, allows us to help expedite growth, mitigate risks and provide innovative solutions at the highest standards of service and integrity. Using our proven expertise and experience from careers at several large, global beauty companies, we now tailor this experience and knowledge to meet the needs of aspiring entrepreneurs and emerging brands in today's beauty landscape.