Anthony .S

President @ The Feast

About

I am a tech-driven entrepreneur with a dynamic career spanning enterprise solutions, SME technology adoption, and startup innovation. My journey began as a GPU Driver developer working at the x86 machine code level, later transitioning into a Solution Architect role, where I focused on solving complex challenges for enterprise customers. Fueled by a passion for impactful solutions, I ventured into the SME segment and eventually co-founded a tech startup. Currently, I am the Founder and CEO of Food Market Hub, a procurement and payment automation platform for the F&B industry. Under my leadership, we have expanded to five countries, processing over $1 billion USD in annual purchase orders. Along the way, our work has been recognized with multiple accolades, including Champion of the 2023 ASEAN-Korea Startup Competition and Winner of the 2021 Hong Leong Bank Launchpad. I believe in continuous learning and staying at the forefront of the startup ecosystem. As a Mentor at Founder Institute Malaysia, I work with emerging startups to refine their product-market fit and scale their businesses effectively. Building a startup comes with intense challenges, and I’ve found that endurance sports help cultivate the resilience needed in high-pressure environments. I have completed a 100KM Ultra Marathon, a Half Ironman, and a Swimming Marathon, reinforcing my commitment to discipline, focus, and perseverance. Looking ahead, I am deeply interested in leveraging AI and data-driven solutions to tackle larger industry challenges and drive large-scale digital transformation. Let’s connect and explore opportunities to shape the future of technology and business together! Specialties: Product Market Fit, Problem-Solving, Internet and Technology, Growth Hack, Fund Raising, Foodtech, Logistics, Retail, F&B.

Country

Malaysia

City

Petaling Jaya

Industry

Computer Software

Skill

Management, Customer Service, Leadership, Team Building, Team Leadership, Strategic Thinking, Strategy, Change Management, Leading Positive Change, Presentation Skills, Investor Presentations

Experience

President

The Feast

2025-2 - Present · 1 yr 8 mos

Petaling Jaya, Selangor, Malaysia

The FEAST provides end-to-end solutions from customer-facing Scan, Order, and Pay on the Table, through restaurant operations with POS and management tools, to supplier-facing Procurement and Inventory Management, ensuring seamless operations and growth, while also exploring innovative fintech business models to enhance the F&B ecosystem.

Co-Founder & CEO

Food Market Hub

2017-8 - Present · 9 yrs 2 mos

Petaling Jaya, Selangor, Malaysia

Food Market Hub’s Cloud-Based Procurement and Inventory Solution empowers F&B Businesses to make profitable decisions by digitalising their back-end processes, and converting all procurement data into cost-managing insights. Our mantra is to provide affordable enterprise technology to SMEs. We have presence in Malaysia, Indonesia, Hong Kong, Singapore, Thailand and Taiwan. As of today, Food Market Hub has raised USD 13.5 million. Awards under Food Market Hub 2023 Asean-Korea Startup Competition Champion 2021 Hong Leong Bank Launchpad Champion 2018 Alliance Bizsmart Challenge Top 5 (Live TV Show) 2019 Alibaba Jumpstarter South East Asia Top 5 2019 IVS Launchpad Bangkok Top 5 2020 Tatler 2020 Gen.T Honouree 2022 Alibaba Jumpstarter HK Top 10

Founding CTO & Director

SafeTruck

2016-12 - Present · 9 yrs 10 mos

Penang, Malaysia

SafeTruck is a leading national provider of Easy Fleet Management, AI Safety & Compliance Solutions, and Insurance Telematics services, focusing on AI technology development to discover customer potential. As of today, SafeTruck is managing more than 10K truck and buses, raised USD 1.6 million Pioneered regulatory telematics with GPS aggregator in Malaysia, Safe Truck provides a complete "business in a box" fleet tech solution for trucking entrepreneurs and small trucking carriers. SafeTruck assists clients with real-time actionable business intelligence based on advanced technology and reliable telematics data and helps transporters manage costs, generate revenue, handle insurance, and more.

Co-Founder

Lanscape Gaming Zone

2016-11 - 2019-5 · 2 yrs 7 mos

Penang, Malaysia

LANScape Gaming Zone is a prominent gaming center in Penang, Malaysia, known for its state-of-the-art facilities and multiple branches. Business acquired at 2019

Restaurant Owner

Wiches

2015 - 2017 · 2 yrs

Penang, Malaysia

The concept of Wiches is to provide delicious breakfast sets in a cosy environment. We have expanded to 3 outlets, see the sales but not the profit. That's why we created Food Market Hub, bringing latest procurement technology to small restaurant owner.

Founder

Various Companies

2014-5 - 2016-12 · 2 yrs 8 mos

Penang, Malaysia

In active mode to build and market validation for various products including ERP for Jewelry industry, GST Accounting, POS, Marketplace, Social media bot, Gaming, Vegetable Wholesale and Fashion.

Software Solution Architect

Intel

2008-3 - 2014-5 · 6 yrs 3 mos

Delivered Intel Embedded Solutions to Worldwide Non-PC customers. Serving global customers such as Toshiba, Airbus, BMW for various industries which including Automobile (IVI), Agriculture, Bank and Lottery Machine. Be part of the pioneer team that enables Intel inside for BMW 7-series (world 1st IVI system), and Infotainment system for Airbus A380

GPU Driver Software Developer

Intel Malaysia

2002-7 - 2008-3 · 5 yrs 9 mos

BIOS developer for GPU driver for Intel to use in non-PC environments such as Automotive, Bank, Gaming, Agriculture, and Commercial Flight. Expert in x86 Assembly Language and C++. Responsible for multi-screen buffering, RGB/HDMI input/output and video encode/decode.