Anthony Saif

anthonysaif.com Wants you to know: • Broadway Musical Mother, Immigrant Father. • Believes that, at the heart of every brand, live strong and compelling human stories. • Winner of six American Advertising Awards • Worked with Theragun on an omni-channel digital and broadcast campaign, achieving $5M in sales + 3.5x return He has built and led award-winning teams to deliver strategic integrated creative and marketing programs that drive measurable business results. His experience includes driving the transformation of a single-service creative department at MuteSix to a fully integrated creative-services agency through service expansion and synergies by finding the friction points. Dentsu had pointed out that what attracted them most to their M6 acquisition was the seamless cross-functional work between the creative department and all other departments. Work includes leading the development and execution of omni-experience creative initiatives across TV, social, digital, and print mediums for clients on the tech, CPG, and wellness verticals. In the past, he has worked with Therabody, Theory, Cuisinart, Bytedance, Athletic Greens, Lunya, Foria, Spongelle, Nutribullet, CarGurus, and Biossance. Outside of work, he loves cycling, reading, writing, mythology, making pizza, classical guitar, and Improv.