Anthony Roberton
Supply Chain lead and Project Manager @ Fortitude Consulting Ltd
About
Supply chain and operations consultant with 25+ years across New Zealand, Australia, Asia and the GCC. Director of Fortitude Consulting Ltd since 2010, advising boards and executive teams on supply chain strategy, distribution network design, S&OP and Integrated Business Planning, procurement transformation, and operations performance improvement. Deep working knowledge of logistics and supply chain systems across multiple geographies, including warehouse design and operations (capacity planning, layout and product flow, WMS implementation, fitout and 3PL transition), distribution network strategy, international freight (sea, air, road), 3PL and 4PL contract structures, customs and trade compliance, cold chain, and the regulatory environments that shape operations across each region. Technology background covers ERP implementation across SAP, D365 and Oracle, WMS and TMS systems, demand planning platforms, and the integration challenges that come with multi-site, multi-country operations. Methodology grounded in SCOR, S&OP and IBP frameworks. Sector experience spans FMCG, food and beverage, dairy, manufacturing, healthcare, aviation, building products, industrial distribution, and logistics. Recent and current engagements include distribution network strategy and capacity planning, Integrated Management System readiness across multiple healthcare sites, supply chain and operations advisory, and business case development for site capacity expansion.
New Zealand
Auckland
Transportation/Trucking/Railroad
Oracle Warehouse Management, Communication, SAP ERP, SAP Warehouse Management, Health and Safety Training, Environment, Health, and Safety (EHS), Road Transport, ICT Consultancy, Human Resources Information Systems (HRIS), Training Delivery, Project Estimation, FMCG, Inventory Management, Inventory Control, Financial Analysis, Financial Reporting, Invemtory, Chart of Accounts, Data Migration, Production Planning
Experience

Operations Project Manager
Auckland, New Zealand
Projects included - Implemented seafreight of frozen plasma exports, relocation of retention samples to 3PL storage, negotiated 3PL warehouse contract, warehouse fitout and successfully transitioned Logistics & Plasma Processing to new site. Managed the changes to SOPs and Policies to meet regulatory requirements and Medsafe audits for new site.

Supply Chain Consultant
Auckland, New Zealand
Provided Supply Chain consulting for the COVID 19 Pandemic period including updating reporting system to manage PPE (live integration with Oracle ERP) and other critical items. Implemented Demand Forecasting and Financial tracking of material usage. Delivered changes to SOPs to meet regulatory requirements. Steering Group member on the SC improvement program.

Supply Chain Consultant
Melbourne, Australia
Implemented new Oracle WMS cloud system and integration with MS Dynamics. Optimised the Melbourne Warehousing operation in terms of product flow and layout. Led the assessment of new TMS for optimsiation of freight network. Managed the State Warehouse Managers P&L results, H&S and operational performance. Renegotiated forklift fleet contacts and reduced R&M spend by over $500k pa. Reporting into CEO, Board and Steerco.

Supply Chain Consultant and ERP Project Manager
Auckland, New Zealand
Project Managed the implementation of Microsoft D365 for the Global business. Included the management of data migration, staff training for chart of accounts, procurement and inventory management. Managed all Go live and post Go-live support.

General Manager of Supply Chain
Auckland, New Zealand
Negotiated savings of over $2 million per annum on freight, warehouse & distribution, packaging, forklifts, insurances and consumables. Carried out a restructure of warehouse and distribution centre in Melbourne. Managed the re-negotiations with Woolworths for the Fresh produce distribution contract. Consulted on the Queensland Supply Chain and banana ripening operation.

Senior Project Manager
Project Managed the implemenation and configuration of Jeppesen Crew Pairing and Rostering system. Including managing a team of 15 Air NZ staff and 7 external staff with a project budget of $40 million. Managed the governance, regulatory requirements and standards. Negotiated the ICT vendor contracts to agree commercial terms and rates. Developed Business Case and managed approval from Board, sponsors, Steerco and senior stakeholders. Managed the Oracle database upgrade.

National Transport & Depot Manager
Auckland
Managed the National long haul distribution and depot storage for all Goodman Fielder's products. Optimised the national distribution network to deliver a 5% reduction in freight costs. Re-negotiated the Owner driver contracts and 3PL freight contracts. Oversaw the design and construction of 3 new depots. Subject Matter Expert on the SAP implemenation project. Managed an annual budget of $58 million, 5 transport managers, 18 Owner Drivers and 7 3PL contractors and 22 depots. Management of all H&S requirements for staff, depots and drivers.
Anthony Roberton's Contact Information
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