Anthony O.

Developed Reframe’s influencer program: ShopMy, LTK and paid partnerships—building a performance-driven creator program that supports overall brand growth. Led full campaign lifecycle: creative ideation, brief development, contract negotiation, content approval, and reporting for ongoing optimization. Cross-functionally coordinated with PR, operations, and logistics teams to streamline seeding workflows, campaign timelines, and external communication. Owned Reframe’s organic social strategy and execution, increasing Instagram following by 37% through consistent storytelling, creator integration, and trend-responsive content.

Drove a 39% increase in EMV by executing impactful influencer campaigns aligned with brand goals. Succesfully support the brand in its acquision to E.L.F. Beauty Managed full campaign lifecycle—from strategy and gifting to performance reporting and cross-functional alignment. Led influencer seeding and activations across UK, CA, and US markets, including key retailer partnerships. Built strong relationships with top creators, talent reps, and industry tastemakers to drive brand relevance and continute to tap onto my network of top talent. Spearheaded the expansion into male consumers and talent representation, identifying strategic partners and creators to diversify brand voice and reach. Partnered closely with creative, marketing, and external PR teams to ensure campaign synergy and budget adherence. Continuously monitored trends to inform strategy and identify high-impact partnership opportunities

Clients: Nécessaire, Cover Girl, Kinn Studio, Sally Hansen & Nautica Fragrance. Led influencer strategy, gifting, social and campaign execution. Developed social calendars and managed day-to-day content and creator relations. Curated influencer lists, developed content briefs, and supported successful paid collaborations.

Launched brand’s first TikTok shopping livestream, driving $35K+ in sales. Created long-term and seasonal influencer strategies that boosted engagement by 30%. Provided campaign reporting and analytics to stakeholders for strategic growth decisions. Collaborated cross-functionally on product launches and aligned content with brand values. Managed talent communications, outreach, and activation briefs from ideation to execution.

Launched brand’s first TikTok shopping livestream, driving $35K+ in sales. Created long-term and seasonal influencer strategies that boosted engagement by 30%. Provided campaign reporting and analytics to stakeholders for strategic growth decisions. Collaborated cross-functionally on product launches and aligned content with brand values. Managed talent communications, outreach, and activation briefs from ideation to execution.

Developed and managed platform-specific marketing strategies to drive community growth. Owned daily social calendar and influencer gifting initiatives. Collaborated with marketing and creative teams to align social initiatives with brand positioning. Delivered campaign recaps and insights to guide future strategies.

Led weekly client meetings, developed influencer seeding lists, and garnered social coverage for brands like New Balance, Aritzia, OSEA, and Veuve Clicquot. Conducted market research to identify emerging trends and emering digital talent. Provided expertise on the social landscape and best practices to internal teams and clients. Tracked and analyzed social metrics to ensure performance goals were met. Maintained strong influencer relationships through strategic gifting, showroom appointments, and event activations.

Created compelling copy and visual content for Instagram and TikTok. Monitor community engagement to drive conversation and analyze social media metrics. Assist in developing influencer campaign briefs and expanding the influencer program. Build and maintain relationships with influencers and talent, ensuring content stays on brand. Conduct industry research and share campaign ideas with internal teams and agencies.

Expand micro-influencer outreach to enhance brand presence. Create content and support campaign shoots, capturing behind-the-scenes moments. Handle product sampling, inquiries, and assist with in-store retail activations. Responsibile for managing product inventory and support at retail stores. Utilize influencer software (Aspire) for campaign briefs and contract negotiations.