anthony kettaneh

* Attending weekly training at AUB on designing and presenting strategy recommendations for various international business cases spanning over a wide range of industries and countries * Analyzed cases in industries spanning Fin-tech, Retail, Food and Beverage, Internet, Telecom, Music, Fast Fashion and more

* Oil & Gas project: Interviewed 100+ people in order to rearrange the organizational structure after the acquisition of another company * 1st F&B project: Established the strategic plan of the company through competition scan to support the mission and vision of the owner * 2nd F&B project: Helped the client in designing new concepts for the food, store and delivery logistics to optimize the customer experience

* Project I * Education Startup - Strategy & Growth Plan (Team of 4) * Ran a market sizing exercise to estimate the potential number of customers in Lebanon and some GCC countries * Built the business plan with the team, and worked specifically on the mission statement and the expansion strategy * Worked on the customer acquisition plan to optimize the expansion rate and marketing costs * Assisted the rest of the team on tasks related to the price optimization strategy (value-based model), surveys preparation, sharing and analysis and the expansion plan in the MENA region

* Elected Treasurer of the AUB Investment Club for the 2018-2019 academic year * Contributed to members' retention through campus events and marketing campaigns * Contributions * Established a partnership with Hayek's Highlights, an online blog with whom we prepare weekly markets newsletter to our members * Collaborated with OSB and CFI to organize the CFI Trading Competition. Over 80+ students competed in a Forex trading competition that spanned 1 month. Top prizes were awarded to top performers. * Organized numerous events with Elissar Antonios ( CEO @ Citibank UAE ), Saeb Nahas ( Manager @ Phoenician Funds ), Stephane Abichaker ( Certified in Bitcoin )

* Built monthly and quarterly financial reports on excel * Analyzed the bank's balance sheet on excel, and computed the year to year variations for deeper analysis * Checked the log of new deposits and loans to investigate new clients and leaving clients rate

* Monitored a market research to assess which industries are incurring the most expenditures on advertising * Using cold calling and web research, secured meetings with promising clients including top marketing, tourism and automotive companies in the Middle East

* Worked face to face with customers, assisting bank tellers * Learned the creation process for new current and savings accounts

* Worked on the SWOT analysis of the company * Built a hypothetical model for a company to handle the trash problem faced by Lebanon at the time

Mission Statement: The AUB Investment Club serves to educate and empower AUB's Students with extensive insight into the financial field. Elected President of the AUB Investment Club for the 2019-2020 academic year