Anthony David

Managing Director @ Something Different Wholesale Ltd

About

Retail is ever evolving, and success depends on having the right products at the right time. With a strong background in imports, I lead all commercial aspects of the business. From sourcing, developing, and curating trend-led home and giftware products to all elements of customer focussed activities helping us and our customers stay ahead in a competitive market. As Commercial Director at Something Different Wholesale, I oversee a diverse range of over 4,000 best-selling products supplied to over 25,000 retailers worldwide. My focus is on driving commercial success by identifying high-demand products, developing exclusive designs, and ensuring our range is both profitable and market-leading. I lead our buying, design, and sales teams to anticipate trends, optimise product selection, and strengthen supplier relationships. With more than 20 years experience in purchasing and commercial management, I have a deep understanding of consumer behaviour, strategic sourcing, and market trends. My expertise ensures our product range remains competitive, relevant, and commercially successful. 🙋🏻‍♂️About Me I'm a passionate professional and you will find me giving 100% to everything I am involved in. In my spare time I am focussed on spending time with my Family & friends. Being active is an important part of my daily routine and you'll often catch me running or cycling around my home town or involved with my children's sports activities on the weekend. 🤝 Let’s Connect! If you’re a retailer looking for high-quality, fast-selling wholesale products or a supplier looking to develop innovative products for our business, feel free to connect – I’d love to chat! 📧 anthony@somethingdifferentwholesale.co.uk 🌐 https://www.somethingdifferentwholesale.co.uk/

Country

United Kingdom

City

Swansea

Industry

Import & Export

Skill

IT Business Strategy, International Sales, Leadership, Procurement, Business Strategy, Wholesale Purchasing, Distributors, Purchasing, Retail, Inventory Management, Sales Management, Customer Service, Merchandising, Negotiation, Sales, Wholesale, New Business Development, Account Management, Budgets, Strategic Planning

Experience

Managing Director

Something Different Wholesale Ltd

2025-8 - Present · 1 yr 2 mos

Swansea, Wales, United Kingdom

As Managing Director at Something Different Wholesale, the UK’s leading wholesale giftware supplier, I lead the company’s commercial and operational strategy, overseeing all departments of the business to identify growth and profitability opportunities. I work with key strategic partners to help shape the direction of the business with a particular focus on expanding our global sales. =

Commercial Director

Something Different Wholesale Ltd

2016-6 - 2025-8 · 9 yrs 3 mos

Swansea, United Kingdom

As Commercial Director at Something Different Wholesale, the UK’s leading wholesale giftware supplier, I drive the company’s commercial strategy, overseeing sales, buying, and product development to maximise growth and profitability. I analyse market trends, identify new opportunities, and collaborate with key departments to enhance our product offering and expand our global reach. By strengthening supplier partnerships, optimising pricing strategies, and ensuring operational efficiency, I contribute to the continued success and industry-leading reputation of Something Different Wholesale.

Purchasing Director

Something Different Wholesale

2004-2 - 2016-6 · 12 yrs 5 mos

Sourcing products from the Far East to supply retailers in the U.K and Europe. Helping run a busy showroom and warehouse in Swansea, exhibiting at national Trade shows.