Anthony Collard, MBA

Supporting the marketing of the entire Siemens Healthineers portfolio by leveraging and optimizing digital channels based on analytics and industry trends. ➡️ Identifies trends and insights and uses them to optimize media spend ➡️ Develop new and creative growth strategies ➡️ Optimize user experience on the web

• Developed strategic brand-building campaign targeting key buyer audiences to raise awareness and sales consideration for Siemens CLINITEST Covid-19 Antigen Self-Test • Line up appropriate messaging, content vehicles, channels and funding • Execute, monitor and constantly reoptimize to maximize inbound lead gen and sales Develops, executes internal & external communications (reactive and proactive), including PR / Crises Comm., employee FAQs, CS talking points, Sales Force talking points

Strategy • Develop and execute strategic and tactical marketing communication plans including success metrics to drive growth in target segments • Share channel and success metrics as well as key learnings on a quarterly basis • Work closely with global Business Line communications teams to provide NAM perspective into creation of global materials External communication • Develop, execute, measure and improve marketing material for every step of the customer journey by leveraging global material and adding NAM specific material • Develop, execute, measure and improve ongoing customer journeys accompanied by integrated, multi-channel campaigns to increase customer engagement and generate Marketing Qualified Leads • Work with business line to drive product launches and portfolio messaging for the NAM market • Define and continuously optimize the channel mix to become more cost-effective • Ensure target group specific and consistent messaging Sales enablement • Develop, execute and measure easy-to-use sales material • Continuously monitor and improve usage Branding • Ensure brand consistency both internally and externally • Ensure Value Promises and Value Elements integration and consistency as well as a value-based messaging approach Leadership • Coach and manage department’s contractor or intern

Defining products that solve problems and create positive impact for end users.

Coordinates and implements digital marketing plans in collaboration with co-workers within the department, as well as outside agencies to increase the company's brand awareness through social media, online advertising, and other digital media. Key areas of responsibility include: · Management and support of company websites and digital tools · Design and develop a digital and social media content plan, campaign tactics, and track analytics · Use metrics to measure the impact of media efforts, make recommendations based on that data, and experiment to ensure maximum impact. · Manage and implement global social media policy and digital asset governance

Communications professional with unique ability to craft communications plans, messaging and actions that advance FMC's reputation and visibility with critical internal and external stakeholders. This role involves supporting a wide array of internal and external initiatives, including but not limited to: External Communications - Advance FMC's reputation and increase its visibility through different channels, including 1) Press Releases 2) Website 3) Social Media Employee Communications - Solicit, identify, develop, write and publish internal news articles that highlight current events, major business changes, new company initiatives and other significant developments that employees either need to know or act upon. Community Relations - Provide tactical and execution support for FMC’s global philanthropic activities and employee engagement opportunities

Intern. Investor Relations • Learned the basics of financial modeling and accounting • Prepared a one-pager, management and base case LBO models, and a gating committee presentation for a target portfolio company under limited guidance • Crafted press release materials for distribution to Graham Partners’ limited partners, current portfolio companies, and friends of the firm • Revised the firm’s Master Due Diligence Questionnaire in preparation for the fundraising period • Prepared quarterly economic update for internal education • Researched and compiled report on industry peers/competitors o Participated in a month-long introductory accounting course and a week-long intensive financial modeling training conducted by Training the Street

Intern. Litigation • Worked with attorneys and paralegals on litigation casework, trial preparation, and property acquisition • Organized and maintained pleadings, discovery, correspondence, and witness indexes • Digested (summarized and analyzed) depositions, testimonies, and preliminary hearings • Conducted marketing research for client development • Drafted and monitored a legal blog for class action law suits • Created charts for CLE presentations

Summer Camp Coordinator • Worked with children ages 5-18 • Gave private tennis lessons to club members