Antara Pandit

Provided strategic guidance on content planning, aligning themes, awareness moments, and organisational priorities to ensure coherent, purpose-driven communication across platforms. Acted as a strategic bridge between subject-matter experts and public-facing communication, advising on framing, tone, and narrative coherence to ensure credibility, alignment with values, and audience relevance across workshops and dialogues. Delivered a ~3x improvement in engagement through data-informed content optimisation. Conceptualised and managed multi-platform content calendars for LinkedIn and Instagram, aligned with campaigns, awareness months, and organisational priorities. Used AI tools strategically for ideation, refinement, workflow optimisation, and faster turnaround while maintaining human judgment and brand integrity.

Led creative direction and visual storytelling for community-driven digital content, consistently achieving 30K–40K views per asset and contributing to a cumulative reach of ~1.6M+ views. Consulted early-stage startups across mental health, social impact, product and services on brand strategy, visual identity, and positioning during their initial growth phase. Developed logos, brand guidelines, and visual systems to ensure consistency across platforms and campaigns. Advised businesses transitioning from offline to online models, designing community-led social strategies across Instagram, Facebook, and WhatsApp to drive repeat engagement and orders. Delivered SEO-optimised and ghostwritten content, including 30+ long-form articles across technology, public affairs, culture, and education, improving organic visibility and engagement.

-Conducted competitive analysis of four industry peers to assess positioning and strategic insights. -Ideated strategies with the team to increase brand visibility on social media platforms. -Managed an intern team of 5-member design team and produced 20+ posts (static/motion). -Led a 3-day online campaign that attracted 50+ leads.

-Analyzed the performance of existing plans. -Marketed an NFO launch and secured investors for the said plan. -Guided clients with personalised wealth management roadmaps. -Partnered with RMs and worked closely with banks, fostering connections and network. -Developed healthy client relationships and guided them through their issues.

-Designed posters and curated the social media page. -Brainstormed new product ideas and packaging design. -Assisted in designing new product packaging that maintains visual consistency. -Represented the brand in multiple events.

- Wrote 30+ SEO articles and blog posts on topics about law, current affairs, computer applications, and history - Conducted qualitative research and explored different directions of the scope of the topic. - Assisted in developing content calendars aligned with trending topics and audience interests.