Anshika Sharma

✦ Led end-to-end digital campaign management for prestigious global luxury brands including Gucci, Burberry, Marc Jacobs, and Hugo Boss, executing integrated strategies across Meta and Snapchat platforms. ✦ Managed 340+ programmatic campaigns per month across DV360, CM360, The Trade Desk, Prisma, and Placement Manager, ensuring 100% budget utilization and on-time delivery across all markets. ✦ Developed comprehensive monthly performance analytics comparing planned vs. actual spend, tracking impression delivery, budget variance, and optimization opportunities to drive campaign efficiency. ✦ Handled post-approval campaign actualization in Prisma, maintaining accurate financial tracking and performance records

✦ Managed Facebook and Google Ads campaigns to drive sales, lead generation, and app installs, delivering strong and consistent results. ✦ Consistently delivered 10x average ROAS across performance marketing initiatives through data-driven campaign optimization and strategic budget allocation. ✦ Architected and executed comprehensive paid media strategies, including ad creative development, audience segmentation, and continuous A/B testing to maximize campaign performance across multiple platforms. ✦ Scaled organic search traffic by 40% through strategic SEO implementation, technical optimization, content enhancement, and authoritative link-building campaigns. ✦ Partnered cross-functionally with design and marketing teams to ensure creative assets aligned with broader business objectives and brand strategy. ✦ Developed high-performing content across multiple formats, including blog articles, social media copy, and SEO-optimized website content, to strengthen brand visibility and drive meaningful user engagement.