Anshul Kumar Gupta
Lead Data Scientist @ VWO
About
Data Scientist with 10+ years of experience across SaaS, banking, and telecom. At Wingify, I lead all Data Science and Generative AI initiatives, shaping VWO’s A/B testing, behavioral analytics, and personalization capabilities. I’m passionate about building impactful products through data, experimentation, and deep user empathy because great products come from understanding people, not complex algorithms.
India
Noida
Information Technology & Services
SQL, matlab, R, Apache Pig, Amazon Web Services (AWS), Python, Machine Learning, NoSQL, Recommender Systems, MapReduce, Computer Vision
Experience

Lead Data Scientist
o Architected Strategic Frameworks - Designed and scaled foundational frameworks for AI evaluation, Competition research, and AI agent development. o Led AI Product Development - Drove the end-to-end lifecycle of key AI/ML features, leading VWO Copilot from initial POC to full production launch. o Owned Core Statistical R&D - Drove the statistical overhaul of platform's A/B test reporting; Derived the foundational mathematics for Bayesian Reporting and MAB. o Product Strategy, User Research & Hiring - Contributed to the long-term Analytics & AI product strategy, validated roadmaps through customer interviews, and provided key support in senior data science hiring.

Senior Data Scientist
Delhi, India
- Built a novel approach to estimate sample size in Bayesian A/B test. link - https://engineering.wingify.com/posts/maths-behind-bayesian-duration-calculator/ - Built an approach to dynamically allocate dynamic traffic in A/B test through multi-armed bandits. https://help.vwo.com/hc/en-us/articles/900003845666-Understanding-the-Working-of-Multi-Armed-Bandit-in-VWO

Data Scientist
India
- Built an ML project to optimize certain rule based fraud detection scenarios by doing customer profiling and cluster based thresholds computation in Python. - Was involved in creating an APM tool to get performance and business metrics from client’s environment to cloud. - Given POC of several anomaly detection algorithms to Product Managers and Software Developers. - Currently working on a Next Best Product prediction model for a client.

Analyst
Actify Data Labs
Bengaluru Area, India
Built end to end churn model for a major Telecom company.

Data Scientist
Uninstall.io
Bengaluru Area, India
- Build ETL pipelines using kafka, HDFS, Hive, Oozie and SQL Warehouse on Azure. - Build monitoring and anomaly detection system using Collectd, StastD, Carbon and Grafana. - Involved in developing Predictive Models to determine users’ likeliness of uninstalling an App in Python. - Developed Case Studies on User behavior towards a Mobile application using R and D3.js. - Build a search system on Redis. - Developed automated reporting system for weekly and monthly reports in R. Tools- AzureML, ETL Pipelines, Realtime Monitoring and Anomaly Detection System, D3.js, Graphite Hadoop, Hive, Oozie, Sqoop, Azure SQL Warehouse
Anshul Kumar Gupta's Contact Information
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