Anshu Handa
Area Manager, Solution Engineering @ Instabase
About
I'm a Solutions Engineering leader with 12+ years of experience building and scaling high-performing SE teams that drive enterprise growth. I've led post-sales strategy, customer solution architecture, and enterprise AI/automation initiatives across North America — partnering closely with Sales, Product, and Engineering leadership to turn complex technical conversations into business outcomes. What I do best: * Scale SE organizations - hiring, coaching, and developing top talent * Drive technical win rates and influence multimillion-dollar ARR growth * Operate as a player-coach — hands-on with customers while building scalable programs * Bridge the gap between product, engineering, and go-to-market teams
United States
Auburn Hills
Computer Software
Java, jQuery, C, PHP, Node.js, C++, AngularJS, Photoshop, Windows, CSS, Bootstrapping, Amazon Web Services (AWS), HTML, Microsoft Office, Teamwork, Eclipse, Microsoft Word, Microsoft Excel, PowerPoint, Research
Experience

Senior Solutions Architect
Toronto, Ontario, Canada
• Collaborated with engineers, designers, product managers, and senior leadership to turn our vision into a tangible road map every quarter and ensured that the team has clear direction and priorities. • Managed, hired, and mentor strong developers working to create an environment of curiosity, encouragement, and technical growth • Developed rapid prototypes and POCs to facilitate decision-making for the lead customers. • Reviewed the design and implementation documents developed for all initiatives and ensured it meets excepted quality standards. • Worked with the internal product and engineering team for the automation of the customer’s dashboard to improve the experience of the search and recommendations engine. • Provided continuous feedback to the engineering team in optimizing the feed architecture and scaled the solution offerings as per the increasing requests from the customers. • Helped the account manager in defining the strategies for cross-sell and up-sell opportunities.

Solutions Architect - Customer Success
Bengaluru Area, India
• Created discovery and scoping documents after freezing the business requirements with the clients and design documents for the technical team to help them in understanding the functional requirements and to avoid multiple iterations in the project lifecycle which resulted in a successful launch within 45 days. • Adapted agile methodologies using the Scrum framework and Kanban board for managing the entire project life cycle for all the enterprise customers having MRR 20k USD and provided an overview of overall progress to the customers and leadership team. • Ensured positive customer experience for the enterprise clients by proactively managing and growing customer relations. Trusted advisor for the top revenue-generating clients like Express, Ashley Furnitures, The Children's Place, World Of Books • Traveled to multiple client locations and represented the company to aid with the integration and educate the customers on the product suite. Trained the customer team to enable and help them to make the best use of Unbxd products. • Helped the development team in adding changes in the existing feed pipeline to incorporate the incremental indexing for customers catalog which optimized the feed processing duration from 30 minutes to approx 5 minutes and thus cutting down the server maintenance cost. • Involved in formulating quarterly business review reports using the Google Analytics data and demonstrate the value of the Unbxd suite. • Provided inputs to create data ingestion pipelines from google sheets and Jira for customer feedback and feature requests to be fed into an NLP-based AI system to help the product team in prioritizing features in the product. • Created the training plan for onboarding new engineers in the team which helped them to get an overview of the features and capabilities of the product. • Created various run books for engineers which helped them to debug the production issue in no time.

Solutions Engineer
Bengaluru Area, India
• Integrated the SOLR-powered search and product discovery set up on the e-commerce platforms like Magento, Shopify, Bigcommerce, Volusion. • Supported the client onboarding by providing guidance and clarifications about Unbxd’s product suite to the customer. • Designed the customized SDKs in python and Javascript language to support the configuration of the Unbxd platform with the e-comm applications. • Converted the raw catalog shared by the customer into Unbxd specific format to generate the functionality for the customer’s website. • Involved in customizing the site behavior and adding personalization to the same by integrating recommendation widgets. • Actively participated in the hiring process to build a growth team.
Anshu Handa's Contact Information
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