Anshika Budhraja

-Generated £600K+ in confirmed corporate revenue through outbound prospecting and new business development -Built and managed an £800K+ sales pipeline using Salesforce and industry tools, maintaining accurate forecasting -Identified and engaged decision-makers across the UK corporate and SME accounts via LinkedIn Sales Navigator -Led discovery calls, client meetings, site inspections, and follow-ups to progress opportunities through the funnel -Negotiated rates, managed RFPs, and supported contract renewals to maximise conversion and retention -Represented the brand at UK trade events, generating qualified B2B leads and follow-up meetings

-Managed project timelines, ensuring all deliverables aligned with overarching business objectives. -Supervised the creation of materials, from brainstorming concepts to final execution, ensuring brand consistency. -Mentored team members, encouraging innovation and professional growth. -Closed high-value event bookings, achieving 25% increase in repeat business and upsell conversions. -Managed end-to-end sales cycle from inquiry to final booking for weddings, corporate events, and private groups.

-Executed targeted lead generation campaigns using Salesforce, increasing response rates by 20%. -Boosted email engagement by 25% through strategic content development and A/B testing. -Managed PPC campaigns across Google and Facebook, delivering a 25% ROI through data-driven optimisation. -Executed targeted digital campaigns across LinkedIn, Google Ads, and email marketing, resulting in a 35% increase in lead conversions. -Partnered with sales and product teams to plan and execute events that boosted pipeline growth and contributed to revenue generation. -Conducted data analysis and reporting to inform marketing strategies and improve campaign performance.

- Tracked customer feedback and made recommendations to improve services. - Used software like Suitepad and Canva to edit and design Shangri-La’s website and menus to reflect changes and promotions. - Assisted with photoshoots for new marketing campaigns and brainstormed creative ideas for campaigns and social media posts. - Coordinated between marketing, branding, operations, and sales teams to ensure brand consistency and alignment with strategic goals. - Assisted with influencer marketing campaigns. - Participated in daily meetings with managers from all departments to allocate resources effectively and discuss operational improvements. - Allocated tasks and projects among team members and tracked their progress through daily update

-Managed in-person reservations and client interactions to drive guest satisfaction and loyalty. -Collaborated with sales teams to identify upsell opportunities and enhance guest spend per visit.

-Represented student interests across university forums, contributing to policy discussions and academic decisions to enhance the student experience. -Led and managed campaigns on key student issues, collaborating with staff and peers to drive positive change across departments. -Delivered presentations and reports to senior faculty, using strong communication and problem-solving skills to influence decision-making. -Acted as a liaison between students and university management, ensuring effective communication and resolution of academic concerns. -Developed skills in team management, brand representation, and campaign strategy, while building a strong network across academic and administrative teams.

- Greeted an average of 250 guests daily at the door and escorted them to their tables. - Maintain communication with guests and restaurant staff so that any concerns can be promptly addressed, and guests leave the restaurant satisfied. - My learning experience involved using the SEVENROOM application to allocate the tables that are reserved and to manage the space for WALK-INS. - A daily shift ends with a quick check of accounts, logbooks, discounts, and the assignment of tables for the following day's reservations.

Managed paid social media campaigns on LinkedIn, Instagram, Facebook, and Twitter, ensuring cost-effective results. Conducted audience segmentation and targeting to enhance campaign efficiency and drive conversions. Leveraged Google Analytics to track performance metrics and optimise campaigns for improved outcomes. Collaborated with influencers to boost campaign reach and achieve performance goals.