Anshika Mishra
Director Brand Strategy @ Shobiz Experiential
About
Hey there! 👋 I’m a brand enthusiast, storyteller, and unapologetic creative junkie. My accidental encounter with the creative spark inside me set me on a mission: to craft brand narratives that not only captivate but truly inspire. My journey? It’s been a mix of tenacity, unglamorous jobs, and a relentless search for my “calling.” And guess what? I found it—creating brand experiences! Along the way, I’ve had the privilege of working with powerhouses like Google, Microsoft, OnePlus, Hyundai, and more, helping audiences fall head over heels for brands. (Seriously, I’d do it for free… but let’s keep that between us.) With a flair for slapstick humour and a laser-focused, goal-crushing mindset, I’m here to lead my team and create content that matters. If you have a brand problem, I'm all ears...bring coffee !!
India
New Delhi
Marketing & Advertising
Creative Writing, Creative Problem Solving, Creative Ideation, Team Leadership, Data Analysis, Sales Management, Sales Strategy, Community Outreach, Training Delivery, Talent Developer, Event Planning, Event Management, Contract Negotiation, Vendor Management, On-site Execution, Creative Strategy, Brand Management, Branding & Identity, Strategic Planning, Cross-functional Team Leadership
Experience

Associate Director- Brand Strategy
New Delhi, Delhi, India
As an Associate Director of Brand Strategy, I have a keen eye for design and a passion for storytelling that allows me to create compelling and memorable brand experiences across multiple channels. My experience in managing and leading creative teams has given me a deep understanding of the creative process, from ideation to execution, and the ability to identify and develop talent. I have worked on campaigns for some of the world's leading brands, including Microsoft, HPE, vivo, Apple, Hyundai amongst others and have a proven track record of delivering award-winning work that drives business results. I am skilled in managing client relationships, negotiating contracts, and developing creative strategies that align with business objectives. I have over 12 years of experience in developing and implementing successful brand strategies for a wide range of brands across multiple industries. My ability to stay up-to-date with the latest trends in design, technology, and marketing enables me to bring fresh perspectives to every project. I am a collaborative team player who values diverse perspectives and is committed to creating an inclusive and supportive work environment.

Senior Conceptualizer- Brand Strategy
Delhi, India
With a deep understanding of consumer behaviour, market trends, and the latest technologies, I excel at transforming complex business challenges into simple, yet powerful ideas that resonate with target audiences. My experience in working with cross-functional teams, including copywriters, designers, and developers, allows me to manage the creative process from ideation to execution, ensuring that every campaign is executed flawlessly. As a natural problem-solver and strategic thinker, I am always looking for new ways to push the creative envelope and deliver measurable results.

Area Manager- Holidays
Delhi, India
As an Area Manager in the Holiday Business, my primary KRA is managing teams and driving business growth. I have extensive experience in managing large teams of over 100+ off-roll employees and am skilled in recruiting, training, and retaining top talent. I excel at developing and implementing sales strategies, optimizing operational processes, and ensuring exceptional customer service. My ability to communicate effectively with stakeholders and manage multiple priorities enables me to deliver results even in high-pressure situations. I am skilled in analyzing market trends, identifying business opportunities, and developing strategies to capitalize on them. My experience in managing budgets, forecasting sales, and analyzing financial data enables me to make data-driven decisions that lead to business success.

Senior Executive- Events
Delhi, India
As a Senior Executive Event Management professional with over 3 years of experience in the event planning and management industry, I have a passion for creating unforgettable experiences. I excel at building strong relationships with vendors, sponsors, and stakeholders, and am committed to ensuring that every event exceeds expectations.
Anshika Mishra's Contact Information
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