Ansh Saxena

At Healthians, my focus was on keeping users engaged, bringing them back, and scaling growth with data-driven strategies. 📊 Boosted DAU & MAU by 15% through smart user segmentation and personalized outreach. 📩 Revived 30% of inactive users with high-impact SMS & WhatsApp campaigns. 💰 Managed high-budget campaigns across Apple Search Ads, Google Ads & Meta Ads, optimizing for Max ROAS. 🚀 Improved app visibility & retention with ASO tweaks and continuous performance tracking. From paid ads to retention hacks, I’ve worked across the board to turn users into loyal customers and scale growth efficiently.

At Phonato Studios (Subsidiary of Rnf Technologies), I had the opportunity to work on 12+ games & apps, managing flagship titles like 7Heart Casino, Camel Cash Casino, Tile Saga, and Bingo Vingo. My role blended data-driven marketing with creativity to drive growth and engagement. 🔥 Optimized app store listings, researched high-impact keywords, and ran performance campaigns across Meta, Apple Search Ads, Google & DSP platforms to maximize reach. 🎯 Retention & Engagement – Built automated retention marketing campaigns from scratch, segmenting personalized cohorts through email, SMS, and push notifications, adding an extra $7K/month in revenue. 💡 Creative Strategy – Crafted compelling in-app messaging and marketing copy tailored to each game's audience. With the integration of Meta Audience Network, Phonato Studios scaled its monetization and surpassed 5MN+ downloads. Being part of this journey and contributing to the studio’s growth was an exciting and rewarding experience! 🚀

At GIC, I led a dynamic team of designers, editors, and marketers, driving digital engagement to boost sales. My role covered both B2C marketing—promoting the studio to artists—and B2B strategies to attract businesses. 🔹 Leadership & Strategy – Managed a cross-functional team to execute high-impact campaigns. 🔹 Client Communications – Handled direct approvals and project coordination via Asana. 🔹 Multi-Channel Marketing – Oversaw Yelp for Business, Twilio for SMS campaigns, and GetResponse for email marketing to drive engagement. 🔹 Social Media & Growth – Spearheaded content and ad strategies to expand brand presence. Though my role at GIC was Social Media Analyst, I was deeply involved in end-to-end client management, ensuring smooth execution — from handling client communications to running SMS campaigns.

GrowthX is a product and growth Bootcamp created by leaders from companies like Dunzo, Sokrati, Razorpay, CRED, and the likes. GrowthX alumni are from the top companies in India like Google, Razorpay, CRED, Flipkart, Canva, Meesho, OYO, Bloomberg, Zoho, Cisco, Unacademy, Khatabook Edelweiss, MobiKwik, Kotak Mahindra, Smallcase, Toppr and many more. What I could do post GrowthX: Acquisition: Decision framework & deep dive into four major acquisition channels viz organic, ads, referral, product integrations. Onboarding. How to design onboarding for high growth. Engagement & Retention: Different types of frameworks. How to segment users to drive maximum engagement. How we should look at retention and reduce churn. Monetization. How to decide the framework to monetization? Capstone Project. A 3-week project. The project is done with a team of marketers, designers, product managers etc to build an end to end growth strategy from acquisition to monetization.

Creative Head at Enactus