Andres Reyes

As Product Director, I oversee the strategic direction and execution of all non-core product areas, including Takeaway, Express, Hardware (Tablet & Kiosk), Webshop, and Insights & Analytics. My focus is on scaling new verticals, improving customer experience, and aligning platform extensions with business goals. Key Responsibilities & Achievements: • Led product vision and roadmap for Takeaway, Express Ordering, Webshop, Hardware (Tablet & Kiosk), and analytics tools, complementing the core dine-in experience managed by another product stream. • Defined product strategy for multi-channel ordering and fulfillment, expanding the POS ecosystem into a unified restaurant platform. • Owned the Insights & Analytics stack, leveraging PostHog for behavioral tracking, funnel analysis, and data-driven decision-making. • Enhanced and expanded third-party integrations (UberEats, Lieferando, Wolt), delivering new features and improvements aligned with partner API updates. • Established data-driven prioritization frameworks and consistent release documentation practices.

As Product Owner, I was responsible for driving development across the entire POS platform, coordinating work across all modules such as Dine-in, Kitchen Monitor, Takeaway, Reporting, and other core areas. I worked directly with the CTO and CEO to define priorities, align product strategy, and ensure smooth product delivery. Key Highlights: • Owned the full product backlog for the restaurant POS ecosystem, ensuring business and engineering alignment. • Defined product specifications and acceptance criteria for key releases across a team of 10 developers.

• Led the CSS team as Product Owner, overseeing the development and launch of a new International Portal for clients. • Defined specific requirements for our portal, including technical specs for API development and client data migration/authentication. • Aligned business needs with technical requirements, prioritized tasks, and proactively addressed technical risks.

• Led the Sensemaking team as the Product Owner, overseeing the development and delivery of user-engaging products, including Knowledge Zones, Upload, and Desk Research. • Collaborated closely with stakeholders, including internal users, designers, and development teams, to define the product roadmap and gather comprehensive requirements. • Conducted competitive market research and analysis to identify user needs, pain points, and market trends, ensuring that product development aligned with customer demands. • Translated user requirements into clear and actionable user stories, effectively capturing the desired product functionality. • Prioritized the product backlog based on business objectives and value delivery, maximizing the product's impact and meeting customer needs. • Provided guidance and clarification to the development team regarding product features, user stories, and acceptance criteria, ensuring a shared understanding and smooth implementation.

• Led a high-performing engineering team, overseeing their day-to-day activities and ensuring project delivery within set timelines. • Removed obstacles, addressed constraints, coordinated with other departments, and resolved dependencies to create an efficient and supportive environment for the team, ensuring their success in delivering high-quality results. • Worked cross-functionally with product management and design teams to ensure seamless collaboration and alignment throughout the product development lifecycle. • Collaborated closely with senior leadership members to drive and design programs aimed at enhancing employee satisfaction and engagement, such as the 'Anniversary Program”.

• Collaborated closely with design and product teams to translate requirements and wireframes into functional front-end solutions that enhance user experience. • Conducted thorough testing and debugging to deliver high-quality code, ensuring a stable and seamless application. • Demonstrated consistent dedication and growth, resulting in a promotion to Engineering Manager role.

• Developed end-user features and successfully deployed tested solutions. Promoted from a junior to a senior level due to outstanding performance. • Took ownership of the "RM Administration UI" product, orchestrating the implementation of novel features, refining design aspects, and catering to internal user requirements.

• Assumed dual roles as Delivery Lead and Scrum Master, independently facilitating Scrum events and prioritizing realistic estimations. • Meticulously planned quarterly commitments, ensuring the successful delivery of 100% of committed features within agreed-upon timelines.

• Delivered end-to-end SaaS implementation for “Fortune 500” companies including companies like AMEX, Unilever. Imperial Brands & Verizon. • Led custom solutions projects by translating business requirements into product features and prioritizing them jointly with other stakeholders like standard product managers and developers. • Coached and mentored new junior consultants, providing guidance and support to foster their professional growth and development.

• Developed and implemented an internal platform to facilitate the sharing of news, best practices, A/B tests, and creative productions across the organization, fostering collaboration and knowledge exchange. • Led an internal design team in creating online and offline advertising materials for various local and global brands.

• Designed and executed a comprehensive 3-year initiative master plan for the liners portfolio, incorporating product/commercial innovations and creative advertising development. Achieved outstanding results with a 20% regional value growth. • Successfully developed a multi-brand strategy and innovation pipeline for the regional tampons business, resulting in the testing of products on a global scale within the region. • Served as the Naturella Brand Business owner, leading the creative development of support materials and local maximization plans, which contributed to a +6% increase in sales value. • Successfully coached and mentored interns and junior product managers, including my replacement, to enhance their skills and drive professional growth within the team. Provided guidance on strategic planning, product development, and brand management, resulting in improved performance and successful transition of responsibilities.

• Took charge of product launch recommendations and provided marketing support for Central America. • Owned and compiled the bi-monthly "Share Report" with detailed competitive analysis, leveraging data to derive key recommendations and watch-outs.

In charge of laboratory testing and data analysis for the project “Molybdenum & Rhenium from scrap” resulting in a successful experimental set up to further evaluate a pilot.