Anoop Madhusudhanan

• Handling exclusive retail business for adidas Group • Responsible for the profitability of all three Brands (adidas, adidas Originals and Reebok) • Ensure Sell-out and sell-in targets are met for all the stores along with targeted KPI’s, Comp growth and FPST. • Responsible for the Expansion and renovation of the stores. • Merchandise management by aligning partners on a six month buy plan/pre order. • Ensuring individual store orders are executed as per plan. • Drive the adoption and usage of Endless aisle with a targeted sale. • Ensure the usage of ARENA by the store teams, with at least 90% compliance to all assignments and checklists

Planning * to prepare the seasonal estimates of all stores in advance. * To submit proposals for remodeling of existing stores. * To find out new locations and negotiate for expansion in order to increase business and market share. * In exceptional cases to co-ordinate with chief buyer to prepare specific shoe line collection for specific store to adapt to the market properly. Merchandising/Store Management: * To initiate actions to inter-transfer excess stocks on regular basis. * To monitor and clear store wise aged merchandise * To study and report competitors’ actions in the district. * To ensure that customer claims are settled logically and properly as per Company Policy. Promotion and Display: * To ensure that Company Policy & directions on displays are followed to maintain the highest standard of continuous aggressive display & advertising in each store. * To ensure the display of NEW ARRIVALS * To ensure that seasonal guidelines are being implemented in the respective stores. Administration,Finance and Personnel: * To ensure that all stores are within the approved number of personnel. * To ensure that the store personnel are presentable, properly trained, well groomed and provide best service to customers. * To ensure that managers and store personnel are familiar with Company’s objectives and goals and work towards their achievements. * To develop lines of communications this will ensure a continuous flow of information with subordinates as well as management. Standard of Performance: * Profitability of each store is achieved as per Estimated Store EBIT. * 100% test is achievement in Pairs of Footwear and Non-Footwear, Turnover EBIT of all stores in the District. * 100% achievement of Stock Management Index. * Price Inventories are taken as per schedule and appropriate action to initiate in case of shortage/misappropriation. * Company assets are maintained in good condition.