Ann Sugrim

Marketing Manager / Operations Management @ SESS Holdings

About

Crafting narratives and driving impact for over 10 years - from ink to pixels, autos to cannabis. With over 10 years of industry experience, I've honed a robust skillset in the vast realm of public affairs and media marketing. My journey began as a journalist with a South American state-owned newspaper, where my passion for storytelling ignited. Transitioning to the world of media marketing, I embarked on a thrilling adventure with a social media agency and collaborated on exciting web content projects with a U.S.-based company. My career then steered me into the dynamic automobile industry, where I assumed the role of Public Relations and Marketing Manager for the revered HONDA brand in South America. Today, I find myself in Toronto, leading the charge as the operations in-charge for a Cannabis Licensed Producer. In this role, I orchestrate the symphony of departments, from production and supply chain to human resources and administration, with a special focus on the captivating world of marketing. As a three-time graduate, I've cultivated a deep well of knowledge, and as a certified member of the Occupational Health and Safety Act (OHSA), I'm dedicated to ensuring the well-being of both my team and our endeavors. I stand humbled and grateful for the journey that has brought me to this point, eagerly embracing the challenges and triumphs that lie ahead. Portfolio available upon request.

Country

Canada

City

Toronto

Industry

Public Relations & Communications

Skill

Journalism, Writing, Digital Journalism, News Writing, Press Relations, Drafting Press Releases, Photojournalism, Business Analysis, Data Analysis, Accounting, Account Management, Advertising, WordPress, Marketing Management, Digital Strategy, Sales, Digital Communication Strategy, Customer Relationship Management (CRM), Print Media, Team-focused

Experience

Marketing Manager / Operations Management

SESS Holdings

2020-7 - Present · 6 yrs 3 mos

Toronto, Ontario, Canada

• (MAIN) Marketing Management: Managing and leading marketing team, liaising with provincial regulatory bodies (OCS, AGLC, BCLDB) on behalf of company and brands, developing marketing strategies and campaigns to boost brand and company awareness, creating product skus, generating barcodes, coordinating product distribution for provinces, overseeing sales reports for provinces and implementing marketing strategies to enhance awareness, complying with Health Canada regulations, and events management. Main marketing skills include: UX/UI design, wireframing, content management systems: Wordpress/Squarespace/Webflow, social media content, B2B marketing strategies, photography, email marketing, leading team of graphic designer and provincial sales representatives, etc. • Operations Management: Overseeing operations of all departments: production, supply chain, compliance, Human Resources, marketing, admin, and more. • Department Liaison: - Liaising with production teams to ensure accurate distribution of materials (product labels) in all provinces while ensuring purchase orders are fulfilled and provincial guidelines are met. - Administering GTINs via GS1 Canada per product and ensuring production and supply chain teams are updated on changes. - Communicating product knowledge to all departments for smooth flow of operations. • Office administration: - Meetings coordination, directing projects across board, drafting letters, enhancing company policies, managing budgets. • Human Resources: - Talent management, compensation and employee benefits, training and development, compliance, and workplace health and safety.

Marketing Manager

PEDCO Supply Inc.

2019-4 - 2020-7 · 1 yr 4 mos

Toronto, Ontario, Canada

Managed all print and online, vendor/supplier, sales, and marketing aspects for HVAC company, and assisted in the transition design for its newly established headquarters in Mississauga.

Project Coordinator / Social Media Manager

Humber College

2019-10 - 2020-2 · 5 mos

Toronto, Ontario, Canada

Coordinated and oversaw the social media marketing for the annual networking event of Humber's Media Communications Program in February.

PR/Marketing Manager

Honda

2017-12 - 2018-7 · 8 mos

South America

(Operated as Marics & Co. Ltd. | Georgetown, Guyana) Oversaw all marketing and public relations aspects including content optimization, SEO and analytics, budgets, damage control, etc.

Social Media Brand Manager

SocialRank Media Guyana

2016-8 - 2017-4 · 9 mos

Georgetown, Guyana

Managed digital marketing campaigns and administered all digital public relations tasks for SocialRank & brands such as the Parliament of Guyana, Massy Distribution Guyana Inc., Mak-C, Brian and Carrie, and more.

Freelance Journalist

Guyana National Newspapers Limited

2014 - 2015 · 1 yr

Georgetown, Guyana

Wrote stories/articles on non-profit organizations, education (Ministry of Education), politics (presidential press conferences & National Elections), foreign affairs, and more.