Annmarie McCormack
VP, Digital Strategy and Continuous Improvement @ Kent
About
I believe AI and data should be in the hands of the people doing the work — not locked in strategy decks or piloted and forgotten.For 16+ years I have been the bridge between technology investment and real human adoption: translating AI, data, and digital transformation into measurable business outcomes, workforce behaviour change, and attributable ROI. I have done this across the GCC and global markets, for C-suites who need results — not reports.What I actually deliver:· AI adoption programmes that stick — with governance frameworks, enablement strategies, and usage metrics to prove it· Enterprise transformation at scale — ERP, cloud, analytics, automation, across complex, multinational environments· Quantified value: $120M attributed revenue (Chalhoub), $400K per-project cost reduction (Kent), 40% ticket reduction vs 15% target (ITSM), NPS 92 (+10pts) at LinkedIn· Cross-industry pattern recognition across Energy, SaaS, Luxury Retail, Banking, Pharma, Aviation, AgTech, Manufacturing, and Government — I bring what works elsewhere into your contextMy sweet spot is the gap between what technology can do and what people will actually adopt. I close that gap.I am actively seeking senior roles in AI strategy, transformation leadership, and Chief of Staff at companies that believe real change is measurable — particularly in SaaS, AI platforms, and GCC-based innovators.Open to: UAE · Saudi Arabia · EMEA · RemoteAreas of expertise: AI adoption · AI strategy · Change management · Digital transformation · Chief of Staff · Workforce enablement · AI governance · ERP transformation · Microsoft 365 Copilot · Data strategy · Google Cloud · Stakeholder engagement · Value realisation · PMO leadership · SaaS · GCC · Organisational change · Executive advisory
United Arab Emirates
Dubai
Management Consulting
Managed Services, community platforms, Asset Management, AI Adoption, Digital Transformation, Change Management, Artificial Intelligence (AI), Strategic Planning, Strategic Consulting, Business Strategy, Operating Models, Workflow Automation, Analytics, IT Service Management, IT Project & Program Management, Process Improvement, Business Process Improvement, Design Thinking, Migrations, eCommerce
Experience

VP, Digital Strategy and Continuous Improvement
United Arab Emirates
Leading AI enablement, digital strategy, and continuous improvement across enterprise and engineering operations at a global energy services firm. Strategic advisor to leadership, the bridge between technology and the business to drive value realisation. · Built and led the Microsoft 365 Copilot pilot end-to-end, from business case through enablement, validating measurable financial and human capital ROI in partnership with Microsoft; one of the first in-region enterprise deployments · Put technology and data at the core of Project Delivery (Project Delivery Systems) Implemented a cloud-based engineering system that reduced project costs per client project and mitigated delivery risk at scale · Drove full ERP (Oracle) adoption through structured change management, stakeholder workshops, and business readiness programmes · Deployed an ITSM self-service portal with workflow automation and AI chatbot, reducing agent-handled tickets delivering a 2.7x outperformance · Established AI governance frameworks, accountability structures, and responsible AI policies to sustain adoption beyond initial rollout · Strengthened cross functional partnership, governance and delivery discipline through structured prioritisation, performance tracking, and continuous improvement routines.

Independent Consultant
ADQ Contango
Abu Dhabi
Engaged as transformation consultant to ADQ Contango, a portfolio entity of ADQ — one of the largest sovereign wealth funds in the UAE and MENA region, with assets exceeding $200B. · Advised C-suite executives across ADQ's portfolio on enterprise transformation strategy, defining priority initiatives and investment roadmaps aligned to measurable business value · Facilitated stakeholder workshops to diagnose business challenges and shape transformation roadmaps across ERP, cloud, AI, and automation programmes · Defined adoption metrics and ROI frameworks for digital initiatives, influencing executive investment decisions through quantified P&L impact analysis · Delivered ERP implementation, strategy roadmaps, proof-of-concept activity, system integrations, and AI procurement workflows · Managed GSI partnerships and drove structured change planning and adoption-focused interventions across portfolio entities · Operated across industries including SaaS, Banking, Retail, eCommerce, Pharma, Aviation, AgTech, and Manufacturing — bringing cross-sector transformation pattern recognition to each engagement

Independent Consultant
GCC Markets
United Arab Emirates
Strategy and transformation consultant to clients across the GCC, focused on AI enablement, digital transformation, and market entry. · Developed AI enablement programmes, business cases, and executive workshop agendas supporting C-suite decision-making across technology and transformation initiatives · Built enterprise transformation roadmaps and implementation plans for clients entering or expanding across the Middle East · Advised on change enablement, implementation approaches, and executive communications for strategic technology initiatives · Supported AI and analytics companies with GCC market entry strategy and revenue growth planning

Head of Transformation (interim)
Dubai, United Arab Emirates
Strategic advisor to the Group's Leadership Team at the Middle East's largest luxury retailer, leading omnichannel and data transformation across GCC markets. · Delivered $120M in attributed revenue in year one through AI and data product enablement, workflow automation, and a Customer 360 CRM capability · Drove adoption to 95% in under two years through structured change management, stakeholder alignment, and capability-building programmes · Reduced customer data duplication from 12M to 4M records — enabling precision segmentation and targeted eCommerce at scale · Created a full Customer 360 CRM that unified physical retail and eCommerce without cannibalising in-store revenue · Increased customer satisfaction to 94% through delivering the right solutions at the right time, with the right change support

Analytics Transformation Lead
Dubai, United Arab Emirates
- Trusted advisor to Leadership, and Business Partners transforming the leading luxury omnichannel retailer in the Middle East through migrating to Cloud, Analytics and data-driven decision-making. - Built a best-in-class eCommerce capability, bringing together online and offline presence to build a full Customer 360 through bespoke analytics products. - Enabled our people to transform and adopt data and analytics through L&D, Talent Acquisition strategies, workforce planning, retention strategies (inc global benefits).

Head of Insights (Analytics) for Enterprise Talent Solutions EMEA and LATAM
Dublin based with a Europe, Middle East, Africa and LATAM remit
Led the Insights (Analytics) organisation for LinkedIn's Enterprise business across EMEA and LATAM — building the team, the product, and the commercial model from the ground up. · Contributed 40%+ of EMEA revenue through Insights in 2020 by advancing the function from descriptive analytics to AI-enabled, next-best-action decision support · Drove NPS from 82 to 92 (+10 points) through data-led customer engagement, self-service analytics, and scalable enablement programmes · Co-built and monetised LinkedIn Talent Insights — an innovative cloud platform for strategic workforce planning — in collaboration with engineering, product, and sales leadership · Led an agile, multilingual team across EMEA and LATAM supporting enterprise, public sector, and government customers at scale · Built data governance, regional strategy, and data literacy programmes in partnership with People Experience and Sales Effectiveness teams

Leading Insights for Enterprise Talent Solutions in EMEA
Dublin based with a Europe, Middle East and Africa remit
Promoted into this role following strong performance leading the EMEA Account Analyst team. Expanded remit to lead the Insights function for LinkedIn's Large Enterprise Talent Solutions business across EMEA — a period of exponential demand growth for analytics and data-driven decision-making. · Scaled the Insights function to meet rapidly growing enterprise demand, building a high-performing team across Dublin and Dubai serving private sector, public sector, and government clients across EMEA · Served as the core Enterprise Analytics partner to EMEA Sales Leaders — embedding data-driven selling into the commercial rhythm and contributing directly to revenue growth and market share · Developed and drove go-to-market strategies in collaboration with sales and cross-functional partners, increasing customer consumption of analytics products and strengthening retention, upsell, and cross-sell · Led complex global strategic projects to evolve LinkedIn's product and business offering, partnering with engineering, product, and sales leadership to build scalable insights capabilities · Built compelling data narratives that enabled LinkedIn's most strategic enterprise and government partners to make informed workforce planning, talent, and business growth decisions · Established the operational foundations — team structure, ways of working, and governance — that enabled the function to scale into the senior Head of Insights role that followed

Leading the EMEA Account Analyst Team across Europe, Middle East and Africa
Dublin based with a Europe, Middle East and Africa remit
Brought in to transform the EMEA Account Analyst team from a data-delivery function into a strategic, consultative partner to Sales — embedded across LinkedIn's Large Enterprise Talent Solutions business. · Led and developed a team of 25+ multilingual data analysts across EMEA, elevating the function from reactive data provision to proactive, insight-led sales partnership · Led a Global Organisational Redesign of the Account Analyst team — redesigning structure, roles, and ways of working to create a scalable, high-impact model adopted across Talent Solutions globally · Implemented a new operating model across LinkedIn Talent Solutions globally, partnering with senior leaders across sales, product, and operations to drive adoption and embed new ways of working · Proved the commercial value of data-driven selling by attributing revenue directly to Insights and Analytics activity — building the business case for further investment in the function · Built and delivered L&D programmes for both data specialists and non-specialists, raising data literacy and analytical capability across the EMEA sales organisation · Re-engineered the global Analyst recruitment process, improving quality of hire and scaling the team to meet growing demand · Managed a complex stakeholder set spanning internal Sales Leaders across EMEA and external enterprise and government customers — consistently translating data into actionable commercial narratives

Manager Management Consulting (Strategy)
Ireland, UK
Advisory Manager in KPMG Ireland's Management Consulting practice, leading high-value transformation programmes across Technology, Telecoms, Banking, Retail, and Energy sectors in Ireland and the UK. · Led large-scale digital transformation, ERP implementation, change management, technology migration, and business intelligence programmes for major enterprise clients · Owned commercial planning, P&L, and programme governance — consistently achieving and exceeding revenue targets and pipeline growth year on year · Served as trusted consultative partner to client executives, building enduring C-suite relationships and delivering strategic recommendations that drove measurable operational improvement · Managed matrix teams across multiple geographies and workstreams, ensuring on-time, on-budget delivery against KPIs and stakeholder expectations · Led full sales cycle activity including deal negotiation, RFI, RFQ, and RFP responses — contributing directly to practice growth · Developed expertise across strategy optimisation, business and market intelligence, and organisational change in complex, regulated environments

Senior Strategy Consultant
London, Edinburgh, Amsterdam, Belfast, Dublin
Senior consultant in Accenture's Strategy practice, leading simultaneous delivery of large-scale transformation programmes across financial services, technology, and public sector clients in the UK and Ireland. · Led global transformation programmes spanning technology migration, M&A integration, divestitures, ERP implementation, digital transformation, process optimisation, and organisational change management · Managed multi-disciplinary, multi-location teams (onshore and remote), driving people and cultural change within client organisations to ensure programme success and sustained adoption · Structured deals, led programme planning, and negotiated scopes directly with C-suite stakeholders — aligning delivery to business priorities, value targets, and implementation feasibility · Owned PMO and P&L across programme portfolios, ensuring rigorous governance, risk management, and delivery against commercial targets · Delivered L&D strategies, talent optimisation, and change management workstreams as integrated components of transformation programmes

Strategy Analyst
UK: Edinburgh, London & Ireland
Early career programmes included: · Large UK Global Bank — led the carve-out programme for a major divestment, managing teams across multiple geographies and leading the change management workstream to ensure business continuity through separation · Global Software Leader — led an HR process review, developed future-state strategy and operational excellence plan, executed through structured change management and a clear communications strategy · Built foundational expertise in consultative thinking, analytical rigour, executive relationship management, and cross-cultural programme delivery across Edinburgh, London, and Dublin.

Financial Services Contractor
Sydney, Australia
Australia
· Contracted to the Australian Prudential Regulation Authority (APRA) — Australia's financial services regulator — with contract renewed across four consecutive sprint projects (2-week cycles), demonstrating consistent high performance and stakeholder confidence · Delivered contract roles across Sydney-based financial services firms, applying consultative thinking, analytical rigour, and executive relationship management in fast-paced, high-accountability environments · Developed agility and cross-cultural adaptability working across multiple organisations and regulatory contexts in a short timeframe

Product Developer and New Business Executive
Global Insurance Company
Dublin
Early career commercial and product development role at a Dublin-based global insurance company, reporting to the Executive Board. · Developed a disruptive new product for a risk-averse segment of the Irish insurance market — from concept through go-to-market strategy, including marketing build-out and key client relationship development · Exceeded annual sales target within 6 months — recognised as Top Account Executive across the business · Built and managed a portfolio of key client relationships, combining consultative selling with deep product knowledge to drive new business growth · Developed foundational expertise in product development, market strategy, client development, and commercial execution in a regulated financial services environment
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