Annkita Mishra

Brandsdaddy AFE Making India Auto Fire Proof . As Seen on Shark Tank Season2 4th Episode.

1) Assisting the marketing manager and supporting for marketing activities. 2) Assisting team members with day to day marketing tasks and coordinating marketing projects and activities as requested. 3) Supporting the outsource marketing and design team by coordinating and collating content 4) Producing additional marketing communications, such as flyers, brochures and New Store launch-related projects 5) Developing the marketing strategy for new and existing products 6) Monitoring ongoing campaign spend against the budget, keeping accurate records and highlighting where variances occur. 7) Creation and publication of all marketing material in line with marketing plans. 8) Working closely with design agencies and assisting with new product launches. 9) Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives 10) Seeking feedback from colleagues and customers on the visual impact of displays and implementing changes. 11) Ensure all marketing and promotion signage is up to date and placed correct. 12) Maintain awareness of all current promotions in order to share them with customers and how to process them correctly at the Point of Sale 13) End to End ownership for setting up of VM Departments for New Store & Existing Store. 14) Conduct Audits across the stores and provide feedback 15) Evaluate and short list Vendors 16) Travelling for new store launches. 17) Manage relations with multiple outdoor media owners & agencies to ensure efficient and effective spend of advertising budget. 18) Ensure all the campaigns are as per the brand guidelines & adhere to brand compliance guidelines.

Organizing the effective and efficient utilization of store space. Involved in rearranging, remerchandising & replenishing new stock as it arrives. Design Local events in the store (records design contribution for every promotion). Working closely with the management and marketing team to increase sales. Ownership and delivery of all aspects of the VM program in all store formats Coordinating with marketing and projects for relevant product display needs Ensures quality of execution of Marketing promotions and events Handling retail marketing operations of Movies and More retail chain Manage the visual merchandising budget, maintain the ongoing inventory of store signage and manage the placement processes Vendor sourcing and negotiation in all regions as per the store opening plan Maintain database of all artworks Created at store.

Monitored a team of designers to select the appropriate designs for our target market. Expedited entire design process by creating conductive work atmosphere which resulted in increased productivity. Integrated activities of various functional departments such as marketing, logistics and production. Created decentralized work processes which resulted in improved Pre-planned the releases of the products, all departments worked well in advance resulting in timely planning and allocation of resources. Managing & Coordinating with International licencors. Tracking activities against the detailed project plans. Description: Product management for My Baby Excel of International licencors like Angry Bird, Bee bop, Leapfrog, Discovery (Animal Planet) Dream Works, Warner Brother, Disney, Playmobil, Meccano, Wow wee, WOW

Responsible for Designing Understanding the client behavior. Coordinating with marketing and projects for relevant product display needs. Making docket of promotional collateral for clear Understanding & speedy implementation in at store level Grooming and improving presentation of staff.