annique london

Served as the senior marketing leader for a strategic business unit (relocation). This role, similar to an "account supervisor" in a traditional advertising/marketing agency, was part of an internal national marketing/agency team that served Wells Fargo Home Mortgage business units. Team provided business partners innovative strategic marketing approaches tied to quantitative goals including new client and consumer acquisition. Accountable for consulting with our internal client(s), and subsequently developing marketing plans to support strategies and managing the flawless execution of those plans. Managed a cross-functional national marketing support team as their senior marketing lead in order to execute marketing programs. Key achievements in this position included developing a new quantitative business analysis approach tied to strategic marketing programs and the launch of an important, innovative national consumer promotion.

* ♦ Rehired based on past-performance to create custom marketing strategies for Sprint’s largest and most important business customers. * ♦ Managed marketing team to ensure custom marketing strategies were documented, communicated and implemented. * ♦ Led marketing strategy creation with sales executives and sales support teams to create long-term business plans for customers. * ♦ Trained and coached sales executives on how to effectively utilize broad Sprint internal resources to accomplish sales strategies. * ♦ Results: Increased market share of wireless phone ownership in key client accounts by 10%. Reduced acquisition cycle by one month.

* ♦ Developed and implemented marketing strategies for brand positioning, key messages, and corporate value proposition. * ♦ Managed redesign of company web-site and sales materials to serve multiple target audiences. * ♦ Introduced and grew external public relations and internal communications. * ♦ Enlisted support and assistance of internal stakeholders to launch marketing programs in an environment where the marketing discipline had not previously existed. * ♦ Managed external advertising, public relations, competitive intelligence, and market research agencies. * ♦ Results: 25% increase in revenue 2002-2003.

* ♦ Developed brand/product positioning and marketing strategies for Celestron telescopes and Tasco binoculars. * ♦ Managed advertising agency and in-house art department to redesign national print advertising campaign, in-store POP materials, sales collateral, and trade show materials. * ♦ Conducted research and applied findings to marketing strategies. * ♦ Designed and executed national consumer and trade promotion for 4,000 dealers and distributors. * ♦ Responsible for licensing agreement with World Wildlife Fund, including licencor relations, product forecasting, and inventory flow.

♦ Assisted in the development of common marketing strategies for three Mickey Mouse family brands constituting 60% of the Latin American region’s merchandise revenues. ♦ Interpreted market research results conducted in seven countries, wrote executive summaries, and developed presentations to guide business decisions based on findings. ♦ Developed brand advertising, communication and support materials.

Activities and Societies: Summer Study in Guadalajara Mexico-1996