Annie C.

Director of E-commerce @ Juliska

About

I lead e-commerce strategy and operations for multi-brand DTC businesses, focused on driving revenue growth, improving digital experience, and building scalable merchandising systems. Currently Director of E-Commerce at Juliska / Capucine De Wulf, overseeing a $10M+ multi-brand DTC and Amazon business, owning P&L performance, forecasting, and digital growth. My work spans strategy and execution, including Shopify Plus rebuilds, product data architecture, CRO, CRM, and on-site experience optimization.

Country

United States

City

Mount Pleasant

Industry

Luxury Goods & Jewelry

Skill

UX & Conversion Optimization (CRO), CRM & Lifecycle Marketing , Team Leadership & Talent Development, SEO & Site Performance, Product Data Management (PDM), E-Commerce Strategy, Shopify / Shopify Plus, DTC & Omnichannel Growth, Amazon Marketplace Strategy, Digital Revenue Forecasting, UX Optimization & CRO, Product Marketing, Client Billing, Office Managers, Operations Management, Product Development, Accounting, Office Administration, Magenta, B2C e-commerce

Experience

Director of E-commerce

Juliska

2026-2 - Present · 8 mos

Charleston, SC

Lead e-commerce strategy, operations, and team leadership for a $10M+ multi-brand DTC and Amazon business, owning P&L performance, forecasting, and digital growth. - Own e-commerce P&L, investment strategy, and performance planning - Serve as department head in leadership planning and go-to-market execution - Drive ongoing optimization across Shopify Plus, CRO, CRM, and digital experience - Lead and develop e-commerce team; partner cross-functionally across marketing, creative, and operations

Senior Ecommerce Manager

Juliska

2024-1 - 2026-2 · 2 yrs 2 mos

North Charleston, SC

- Scaled e-commerce revenue to $10M+, exceeding a 3-year growth target ahead of plan - Delivered multi-channel performance: 114% to budget (Factory Outlet), 113% (Amazon), 10x growth of Capucine De Wulf - Led Shopify Plus rebuilds across all brand sites, improving UX, scalability, and performance - Owned merchandising and product data strategy across 3,000+ SKUs, improving SEO and conversion - Drove CRO, CRM, and lifecycle marketing initiatives to increase retention and revenue - Partnered cross-functionally to execute digital growth initiatives

Manager of Ecommerce, User Experience

Juliska

2021-11 - 2024-1 · 2 yrs 3 mos

North Charleston, SC

- Supported scaling of multi-brand e-commerce operations across Shopify Plus and Amazon - Improved product data structure, taxonomy, and on-site merchandising - Contributed to UX improvements and platform enhancements - Collaborated with marketing and operations on revenue initiatives

Marketing / Graphic Artist

Self Employed

2020-11 - 2022-12 · 2 yrs 2 mos

Mt. Pleasant, SC

- Developed digital and print marketing assets supporting brand campaigns - Improved engagement through creative strategy and execution

Marketing and Ecommerce Manager

Escapada Living

2012-10 - 2020-12 · 8 yrs 3 mos

Mount Pleasant, SC

- Led e-commerce operations, site development, and digital marketing strategy - Owned CRM and email marketing programs driving retention and revenue - Directed rebrand and website launch improving UX and efficiency - Built and led marketing and e-commerce team - Contributed to Inc. 5000 Fastest-Growing Companies recognition