Annick Van Dyck

- Strategic Leadership: Develop and execute Cheops' overarching marketing and communications strategy, driving brand awareness, thought leadership, and positioning Cheops as a leading Managed Service Provider and Employer in the IT sector. Ensure alignment of strategy with organizational goals, focusing on lead generation for both sales and talent acquisition. - Corporate Communications & M&A: Lead corporate communications initiatives, including strategic communication planning and execution for acquisitions (Nimble and Drive IT), ensuring consistent messaging across stakeholders. Deliver impactful internal and external communications during integration phases. - B2B Marketing Expertise: Define and implement all B2B marketing activities for the Managed Services (IT solutions) and Professional Services (IT staffing) business units, with measurable impact on pipeline growth and revenue. - Employer Branding & Internal Communications: Design and execute an Employer Branding strategy that positions Cheops as an ‘employer of choice’ in the competitive IT market. Strengthen employee engagement through targeted internal communications and company initiatives. - Team Leadership & Collaboration: Manage and mentor a team of three marketing specialists (content, digital, and campaign marketing), fostering professional growth and alignment with strategic goals. Collaborate cross-functionally with Sales, HR, and Business Units to drive integrated campaigns and initiatives. - Digital Transformation: Spearhead data-driven marketing initiatives, leveraging analytics to optimize campaigns, refine targeting, and ensure ROI for marketing efforts.

- Responsible for all B2B marketing and communication activities of Vexigo, a Sales & Marketing outsourcing agency - Develop and execute the Employer Branding strategy and communication of Vexigo - Create and execute B2C and B2B marketing and communication plans for Vexigo clients - Daily execution of marketing and communication tasks for Vexigo and clients, including website and social media management, email marketing, PR,...

- Responsible for all marketing and communication activities of the Spaas brand in the Benelux - Leading a team of 2 marketing specialists - Determine, execute, analyse and adjust the brand strategy, marketing strategy and product development strategy of the Spaas brand - Responsible for all B2C and B2B marketing campaigns and channels

- Responsible for all internal and external communication regarding Travix, including: o The development and implementation of a PR and content marketing strategy o The development and implementation of an internal communication strategy o The development and implementation of an employer branding strategy - Developing, implementing, monitoring and adjusting a crisis communication plan - Acting as press spokesperson - Developing and maintaining the various communication channels (Travix.com and social media channels) - Developing and maintaining a global intranet - Coordinating and organizing internal corporate events - Responsible for the editing and layout of all communication messages - Monitoring the Travix house style - Working closely with the various internal departments (C-level management, HR, IT, Legal, Marketing, Sales, Facilities) and external suppliers - Managing the communication budget

Spokesperson for corporate & consumer brands.

- Responsible for the commercial growth of the brands CheapTickets.be, BudgetAir.be and CheapTickets.ch - Manager of a team of marketing specialists and customer care employees - Determining, executing, analyzing and adjusting the brand strategy, marketing strategy, price strategy and commercial strategy of the various brands in line with the legislation and regulations of the local markets. - Responsible for all online and offline marketing campaigns and channels (SEA, SEO, Affiliate Marketing, Retargeting, Brand Activation and Events, Sports sponsorships, Radio and TV campaigns, Partnerships, ...) - P&L responsibility: monthly reporting of the commercial results and initiatives to the C-level management and management of the marketing and media budget - Responsible for the user-friendliness and continuous optimization of the online booking platforms CheapTickets.be, BudgetAir.be and CheapTickets.ch

BCD Meetings & Incentives is a fully-integrated event management and creative communications company. It is an independent operating unit of BCD Travel, the world’s third-largest travel management company, owned by BCD Holdings N.V As a Project Leader, I'm responsible for the development, planning and overall operational execution of meetings, incentive travel programs and/or special events for an international client.