Annick De Cuypere

Manage Seagull Software’s broadline distribution network across the EMEAI region, including Direct Marketeers (DMARs) and Hybrid Printer Manufacturers. Drive market growth through strategic channel development, partner enablement, and performance optimization. Collaborate with sales, marketing, and product teams to align regional initiatives and represent the company at distributor events across the region, strengthening relationships and promoting Seagull’s position as a leading provider of labeling and enterprise software solutions.

Led and managed a team of eight professionals, including Channel Sales Representatives and Order Administrators, to drive growth across Seagull Software’s partner network in the EMEAI region. Responsible for recruiting, training, and motivating the team to strengthen channel relationships, streamline operations, and boost partner engagement. Collaborated closely with internal departments to align sales strategies, improve order processes, and ensure consistent delivery of value to our channel partners.

Took a career break to care for my kids, followed later by our family's relocation from Madrid to Tuscany. During this period, I focused on family, personal growth, and perfectioning my Italian before rejoining the same company I had worked for prior to the break.

Joined the newly established Madrid branch as the first and only Inside Sales professional for the EMEA region. Managed all inbound sales inquiries and customer communications while the General Manager was frequently traveling, ensuring smooth daily operations and outstanding client support. Represented the company at trade shows and industry events, handling multilingual customer interactions in English, French, Dutch, Spanish, and Italian. Played a key role in building the foundation of Seagull’s EMEA sales presence and customer engagement.

Solely responsible for setting up and growing international sales. Built distributor networks and launched the brand in new markets worldwide. Joined a Chamber of Commerce prospecting mission to Australia and New Zealand.

Resigned from my position following a family relocation from Brussels to Rome. Used this period to immerse myself in Italian language and culture, studying at the Dante Alighieri Institute in Rome.

Connected top talent with ambitious organizations, specializing in sales, marketing, and IT profiles. Managed the full recruitment process — from client intakes to matching professionals with roles that added real value. Focused on strong relationships, market insight, and long-term results.

Member of the Leading Management Team overseeing national SMB and private market sales. Managed 25 reps, 3 supervisors, and support staff while scaling operations, optimizing strategy, and earning recognition as one of the company's Top 10 Employees.

Led and built a team of 15 sales professionals serving both SMB and private markets at Belgium’s first competitive telecom startup. In this fast-paced environment, I was responsible for recruiting, developing, and motivating the team while driving daily customer acquisition and revenue growth. Through strategic sales planning, field coaching, and strong leadership, we successfully introduced high-speed fiber services that challenged the public operator, consistently exceeded sales targets, and positioned the company as a trusted alternative in Belgium’s telecom landscape.

Made responsible for the overall performance of a key business branch, directly reporting to the General Manager. Oversaw sales, marketing, and supplier relationships to drive growth and profitability. Led strategic planning, product portfolio management, and customer development initiatives, ensuring strong market positioning and alignment with company objectives.

Promoted to outside sales managing direct sales of some key product brands across the Benelux region. Successfully expanded the client base and increased regional sales through proactive prospecting, consultative selling, and strong product expertise. Built and maintained lasting customer relationships while collaborating with suppliers and technical teams to deliver tailored solutions that consistently met business and performance goals.

Supported the sales team and customers with administrative tasks, product demonstrations, proposals, and technical guidance. Translated complex solutions into clear value for clients, ensuring smooth communication and contributing to successful sales outcomes.