ann gowan-smith

Learned printmaking techniques including silkscreen and letterpress printing from design to production. Gained knowledge of printing equipment including Chandler & Price letterpress, Kelsey letterpress, and screen printing press. Created both nonprofit and personal projects through acquired skills. Assisted with the 2013 Nashville Print Crawl where attendees created a collective screen printed poster by traveling to local print shops.

Assisted in operation of digital printers and plotters using Corel Draw software to create custom signs for individuals and clients. Implemented branding for clients by installing vinyl lettering on vehicles, windows, and buildings.

Create and produce artwork for product designs in the categories of stationery, kitchen papers and home goods. Design custom art for clients and wholesale distributors such as Sur La Table, Crate & Barrel, De Gustibus NYC and Paper Source. Design bi-annual wholesale catalog along with product sales sheets and frequent company collateral pieces. Maintain a consistent relationship with local printing companies to ensure quality printing of new products, including file uploads, press checks, and print proofing. Assist with email marketing campaigns to advertise new products, company sales, trade shows and more.

Managed social media marketing in order to gain exposure, keep current and acquire new leads. Maintained company websites by updating content, imagery and frequent blog posts. Created and managed email marketing strategies to reach current and potential clients. Developed and implement marketing strategies to gain a wider reach of potential clients for company’s venues, Houston Station and The Ambrose House.

Activities and Societies: Hatch Show Print Letterpress Workshop, 2012. American Institute of Graphic Arts (AIGA) Nashville Student Member 2013. Student Addy Award winner, 2014.