Anne Troxel

For GNC: Photographs and styles products for GNC’s website and creative uses. Creates imagery for marketing emails, website headers, and in-store signage. Works with GNC’s Marketing team to photograph mock-stores to be used for store plans and various company communications. Photographed a large-scale project for GNC-4-U, a customized vitamin box that accounts personal DNA into your health plan. Photographed over 150 vitamins and supplements to be blown up and sent with each box, unique to each plan. Photographed 480 product shots over the span of four days to be used for enhanced brand content across GNC's web presence, such as on Amazon.com. Built a library of backgrounds, props, and packaged substances to be able to continue the project seamlessly as needed. Organizes and delivers files to Color Specialist. For Dick's Sporting Goods: Styled and photographed men, youth, and women's accessories on flat-lay surfaces as well as on form from a work-from-home studio to quickly address the Covid-19 crisis without losing the regular studio efficiencies or standards. Photographs and styles assorted products ranging from hardline to softlines to match brand standards. Monitors estimated-return and finish dates and prioritizes off of demand, date, and marketing order. Ensures Capture One session is set up with correct names, settings, and metadata for large-scale product photography shoots. Implements styles of lighting that are easy to modify within singular sets to accent different materials and products, without losing time reorganizing sets. Creates back-ups on multiple devices to ensure data security, in addition to detailed shot-list for referencing previous shoots. Pulls and organizes reference images for lighting consistency, framing, and mood across multiple brands.

Photography, conceptualizing and styling, and retouching. Past and Present Clients include: Lark Adventurewear Sabika Jewelry GNC ModCloth Rue21 Dicks Sporting Goods Quad Graphics Diana Kauffman Designs Amber & Wood Co. Amour Mas

Wedding photographer specializing in film-like colors and intimate portraits.

Executes a wide range of studio and on-location assisting to the studio owner. A few of clients I have worked with here include the following: Nike, BNY Mellon, Kimpton Hotels, Eater, Table Magazine Cumberland Farms, Weisshouse, Vocelli Pizza, Primanti Brothers, Chocolat Mon Aimee, and Lucky Leaf. Performs digital technician duties, including file naming and organization with Capture One software, and sending proofs to Art and Creative Directors during sessions for approval. Retouches final selects, archives, and digitally delivers for client needs.

Styles and photographs jewelry, home decor, shoes, and other accessories for product display pages in a way that shows functionality and personality. Retouches and uploads images to back-end software.

Styled and photographs jewelry, home decor, shoes, and other accessories for product display pages in a way that shows functionality and personality. -Managed reshoot requests from Product Launch, Buying, and Marketing departments -Created feedback forums for photo requests and better communication across offices and teams -Preformed site audits to ensure all photography was up to par, and ordered products in weekly to refresh old images where needed -Converted hundreds of products from an old standard to new while maintaining new-product goals -Trained freelancers to photograph shoes and home categories, as well conceptualizing reference guides to make training more efficient -Ensured marketing products were shot in the necessarily timeline

Digital retoucher primarily working on product display (PDP) imagery, with occasional creative retouching for campaign and social media usage. Other responsibilities include: -Intermittently performed site audits on specific category pages, such as "Shoes" or "Best Sellers," to ensure even lighting and color was maintained. -Daily tracking of team productivity by categories and launch goals -Took ownership of product launch initiatives, such as our newly launched wedding styles, for PDPs. -Trained new team members to our standards

• Rented equipment and provide equipment support to Art Institute Students and Faculty • Tested equipment to ensure quality and inspect for damage. • Provided routine maintenance on digital cameras, including sensor cleaning. • Gained hands-on technical experience with photo equipment including Canon and Nikon SLR Cameras, Mamiya 645, Toya View cameras, Leaf Aptus Digital Backs, Canon Speedlites, Ikan LED lights, Norman strobes, monolights, and 400Bs. • Maintained Epson 3880 and 4880 printers. • Gained hands-on experience with video and audio equipment including Panasonic HPX200, HVX170 and AF100 cameras, and Desiti, Arri, KinoFlo, Lowel, and Joker HMI Lighting brands.

Performed excellent customer service and experience at an alternate fashion company. Tracked daily, weekly, and monthly goals. Made pushes in sales for the company's early online-to-store-or-home ordering system. Unpacked new merchandise and arranged it according to store-plans.