Anne-Laure Brochard

As CEO, my focus is to accelerate international growth, strengthen strategic partnerships, structure the company’s expertise and operational excellence.

- Business strategy for PME : positioning, marketing & sales strategy, objectives & KPI - Introduce IA into workflow - Lead generation, acquisition and loyalty program - Brand platform and communication 360° - Personal coaching

• Management and coordination of EGEE advisors for the CNAM (Conservatoire National des Arts et Métiers) in Marseille–Aix-en-Provence • Coaching undergraduate students in Digital Marketing and Business Management • Business development consulting for EGEE VAR. • Brand strategy and corporate communication for the EGEE President

Board member, Chief Marketing Officer for the brand's portfolio : Peugeot, Citroen, DS automobiles, Fiat, Jeep, Alfa Romeo that represents # 40% french market . Change management to merge PSA & FCA teams . Marketing efficiency (data knowkedge, customer path, media, CRM) . E-business strategy : define new customer experience, network animation => speed up sales +50% . Media : set up new partnership with Publicis, manage standards, KPI, media efficiency => maintain key performances with less money . CRM launch and deploye Customer First Program (Sales Force tool)

Board member, in charge of marketing products, pricing, promotion, digital, media, advertising, CRM, Network merchandising, PR, events & Brussel Motor Show . DS7crossback product launch : set up new marketing organisation dedicated to the brand DS Automobiles => exceed business objectives . Citroen business improvement : +2 points of market share in 4 years + profitability growth + big jump of brand image thanks to product launch successes (C5 Aircross PHEV, new C3, e- Jumpy, C4/e-C4 + 100 years brand anniversary) . Citroen AMI launch : create business model sales ans after-sales for BELUX, set up distribution and new customer experience

Accountable for the international Digital Marketing for Peugeot and for PSA Groupe . Define and implement the new digital ecosystem : conception & roll-out of websites, apps, social network and influence, digital advertising, lead generation . Create new model of marketing data measurement (with 55 and Ekimetrics partners) . Contribute to Peugeot's premiumisation and business acceleration . Receive awards for the best website peugeot.com and the best customer experience for Peugeot.country

Leading digital transformation of PSA group : challenge brand marketing, set up digital performance tool, create and animate the first « Comité Numérique » with comex members, create a think tank for mobility services innovation

Board member, accountable for the marketing strategy and marketing investment decisions for the total business from brand definition to the full marketing mix including Public Relations, Customer relationship Management, Digital Marketing, web site revamping, merchandising, data efficiency for 3 main brands : lastminute.com, holiday autos, dégriftour; accountable too for the internal communication for the all employees.

- Marketing & communication strategy, brand reputation, corporate communication - Data analytics models - Crafting and implementing brand strategy (on & off line) - Defining business plan, staffing plan, negotiation, reporting - Managing team such as 20 people - Structuring internal processes and defining new deal principles

- Marketing & communication strategy, brand reputation, corporate communication - Project Management - Management and negotiation

Planning strategic; in charge of many accounts to deliver advertising & promotionnal campaigns. Control off line production process.