Anne-Cécile Descaillot

The first French platform dedicated to intimate and sexual wellness for women.

• Research and Strategy – Delivering research discovery (incl. desktop research, benchmark, brand analysis, consumer trends, audits and interviews. Conducting client workshops, brand development (incl. brand vision, creative identity, assets) and implementation (from customer experience to communication). • Workshops, presentations and study tours – Presenting our team’s findings and working directly with the co-founders to guide workshops. Leading client study tours across the globe. • Planning and project management – Overseeing agency projects. In charge of their delivery on time and within budget. • Team management – Setting and distributing tasks for everyone in the team. Following their career development, identifying their potential to grow and training them to reach their objectives within the agency. • New business development – Ensuring a growing relationship with clients as well as reaching out to new ones. From writing fee-proposals, pitches and presenting to client teams.

OURS is a multicultural magazine for the conscious and curious citizen. Each issue reports on culture, society, politics and design. Working with the founder, I was in charge of creating the magazine’s strategic and creative vision from concept to launch. • Positioning of the magazine core values and ethos. • Guiding the design team in brand implementation. • Delivering OURS Brand Book (incl. creative strategy, design guidelines, digital and media strategy). • Managing the magazine launch campaign (online and offline).

Spring is an integrated agency delivering fashion, luxury and beauty communications for a global audience. I joined as an intern and was promoted twice during my time at the agency, reporting to the Head of Strategy. Branding campaigns include: Bally, Versus/Versace, Sacoor Brothers, Louis Vuitton, Max Factor, Target, M&S, Diageo. • Conducting brand case studies and analysis of industry best practice, key consumer insights, competitor and industry analysis. • Designing strategic moodboards, multi-channel strategy, social media optimisation and strategic recommendations. • Researching and curating the latest industry trends and digital innovations to inform Creative, Strategy and Account teams. • Developing an intranet platform to share new ideas. • Assisting in e-commerce production. • Assisting stylist and production on client campaign photo shoots.