Anne-Cécile Brilland

Chief Executive Officer @ T3 Micro Inc

About

Accomplished brand president focused on building brand image and driving omni channel growth, profitability and optimized product portfolio. Result-oriented leader and entrepreneur with a deep understanding of both retail & wholesale distribution, as well as digital transformation and influencer relationship. Beauty - Skincare - Makeup - Fragrance - Brand building - P&L management - market expansion - distribution strategy - account management - negotiation - sales/profit optimization - strategic planning - retail marketing - wholesale marketing - product development - digital media - digital performance - E-commerce CRM - online/offline merchandising - digital advertising - media planning - social selling - paid social - Amazon- Influencer relationship - team mentoring

Country

United States

City

New York

Industry

Consumer Goods

Skill

Marketing strategy, Retail marketing, New Business Development, Fragrances, Beauty, Merchandising, Retail, Product Development, Marketing Management, Cosmetics, Luxury Goods, Skin Care, Fragrance, Marketing Strategy, Beauty Industry, Brand Development, Retail Category Management, Strategy, Product Launch, Marketing

Experience

Chief Executive Officer

T3 Micro Inc

2026-6 - Present · 4 mos

Brand President IGK Hair

Luxury Brand Partners

2024-4 - 2026-6 · 2 yrs 3 mos

New York, United States

General Manager IGK Hair

Luxury Brand Partners

2020-6 - 2024-4 · 3 yrs 11 mos

New York City Metropolitan Area

Consultant

Independant Consultant - Brand Management and Business Strategy

2019-10 - 2020-6 · 9 mos

Greater New York City Area

Clients include: LilaNur luxury fragrance line, launched 09/21

Senior Vice-President of Marketing Americas at MAKE UP FOR EVER (Trade, Digital, Ecom)

LVMH Perfumes & Cosmetics

2018-3 - 2019-8 · 1 yr 6 mos

New York

Lead all marketing activities related to the local turnaround of Make Up For Ever, a top 10 Sephora brand. Managed full range of Marketing and Digital functions for the USA, Canada, Mexico and Brazil: social media, digital performance, media, influencers, consumer, trade marketing (Sephora exclusive), e-commerce, CRM, merchandising/e-merchandising, retail marketing (8 own stores), pro business. Managed a 24 people team.

General Manager Erborian and Le Couvent des Minimes, North America (skincare, bodycare, fragrance)

L'OCCITANE Group (B Corp)

2014-1 - 2018-3 · 4 yrs 3 mos

New York, New York

• Member of L'Occitane Inc. Executive Team • Defined business plan, distribution strategy, marketing support and P&L plan • Negotiated terms of collaboration with future retailer partners (Sephora, QVC, e-retailers) • Launched Erborian exclusively at Sephora, QVC and on erborian.com in 2015. With 3 “hot now” placements in year 1 at Sephora, the brand exceeded sales expectations for 2 of the 3 launches. • Created a new organization to support both Erborian and Le Couvent des Minimes, including a digital-first marketing team and a best-in-class field team. Coached team to be agile and entrepreneur.

General Manager, Le Couvent des Minimes, North America (fragrance, bodycare, toiletries)

L'OCCITANE Group (B Corp)

2011-3 - 2014-1 · 2 yrs 11 mos

Greater New York City Area

• Launched and managed Le Couvent des Minimes in the USA • Extended a successful PR strategy leading to 180 hits in year 1, including 23 A-Grade (Oprah, Allure…) • Introduced the brand in all the Ulta Beauty Stores (750+ doors) in August 2013 • Launched in Duane Reade & Walgreens Look Boutiques in Fall 2011 • Represented the brand on the TV channel ShopNBC (now ShopHQ) in 2012 (7 hours on air) • Started the e-commerce website lecouventdesminimes.com and a CRM program in Fall 2012 • Extended a network of 10 Beauty e-retailers, including beauty.com and amazon.com

Director of Marketing and Merchandising L'Occitane, North America, acting Vice-President

L'OCCITANE Group (B Corp)

2009-8 - 2011-12 · 2 yrs 5 mos

Greater New York City Area

Managed an eight people team. Defined and implemented all marketing & merchandising activities for the 170 US retail stores and outlets, and for the wholesale accounts (Sephora, Nordstrom, QVC). Developed new in-store campaign every three weeks (16 campaigns a year), including launch of new products, promotional activities (GWP, PWP), gift sets, development of signage, window & mailer. Extended new merchandising standards, resulting in a better understanding of the assortment, a stronger focus on best-sellers, and a more interactive experience for the customer. Collaborated in the creation of social media content & e-mailings to support launches.

Marketing Director USA

L'OCCITANE Group (B Corp)

2009-3 - 2009-8 · 6 mos

Greater New York City Area

Senior Marketing Manager - USA

L'OCCITANE Group (B Corp)

2007-10 - 2009-3 · 1 yr 6 mos

Greater New York City Area

Managed a five people team, coordinated marketing activities for the 160 retail stores & outlets, and for the wholesale accounts (Sephora, Nordstrom & QVC)

Global Senior Marketing Manager, Fragrances and Bodycare

L'OCCITANE Group (B Corp)

2003-1 - 2007-9 · 4 yrs 9 mos

Paris Area, France

Managed a product portfolio representing 43% of total company sales with a team of two product managers. Defined fragrance and body care assortment strategy; partnered with perfumers, designers, R&D lab, launched “Notre Flore” Eau de Parfum Collection,” Honey & Lemon” range, “Fruity Cherry” collection Extended active communication with USA and Japan to identify market trends & validate future projects. Presented new projects to shareholders, upper management & country managers three times a year.