anne pagaduan-abelardo

* Provided leadership and management of SM’s various brands’ (Corporate, Hotels and Properties, Malls, Retail and Affiliates) digital requirements and administrative tasks. * Led the team who creates content, plans and manages the social media assets of SM Tweens, Kids, and SM Babies. * Collaborated with agencies and vendors in the development and launch of various digital requirements.

Led various brands such as Nestle Chuckie, Adult RTD Milks and Juices, L’Oreal Paris Hair Care Division Responsible for brand campaign and advertising budget planning, consumer insighting, and execution to ensure effective integrated marketing solutions across all media (ATL, BTL, Digital) while maintaining healthy client relationships. Bridged global, regional, and local counterparts for effective campaigns of total L’Oreal hair care products. Serviced multiple L’Oreal markets around the world in coordination with the Paris Beauty Team. Co-headed cross-functional teams in the development and execution of Nestle Non-Fat Milk’s Flaunt It: the White Trunkshow, the very first milk brand and fashion collaboration with the country’s biggest publication in the fashion industry – Preview and Cosmopolitan. Spearheaded the integrated campaign for Chuckie that solidified the brand’s leadership stance in the market. The campaign garnered the brand’s highest market share TVC post-launch.

* Handled JOHNSON & JOHNSON (Sinutab, Benadryl, Bactidol, Listerine, Imodium), MONDELEZ/KRAFT (Cheez Whiz, Eden, Miracle Whip,Halls), HSBC (Premier, Business, Advance, Corporate and Branding), CANON (Corporate, DSLR, Point & Shoot Cameras), NOKIA, SCHICK * Worked with strategic and highly creative teams in shaping the brand’s strategy and developing campaigns for local and regional markets. * Coordinated with regional counterparts to ensure effective and timely campaign planning and execution for local and offshore markets. * Championed various product launch campaigns for J&J and Kraft which immensely helped cement market leadership in their respective categories. * Co-headed the successful Christmas advocacy campaign of Kraft Miracle Whip via Digital and BTL implementation. * Led the winning team comprised of representatives from the brand and other advertising agencies for Kraft’s 2012 competition in product innovation.

* Serviced SMART BRO,TALK & TEXT, BRISTOL MYERS SQUIBB (Tempra and Ceetrus), MONEYGRAM Clients. * Responsible for campaign communications and synergizing campaign ideas to different media channels. * Part of the team who planned and executed the successful launch of the first wireless broadband in the country, SMART BRO. * Coordinated with regional counterparts for MoneyGram’s various campaign cascades and adaptions to local market.

Conceptualized and created contents, events, and programs for SMART BUDDY GIRLTXT, a value-added service for a group of young women who are constantly glued to their phones to call and text their family and friends while getting ahead of the curve with the latest on trends and lifestyle.

* Assisted the Advertising Head and Managers in managing their accounts and ensuring timely delivery of reports and magazines for Clients and partners. * Coordinated with other departments for Ad related requirements.

Trainee under Marketing Services Department

Trainee under Activations (BTL) Department