anne wood

communications lead

About

20+ years’ management, marketing, communications, CX and digital experience, successful in achieving overall business goals. My personal goal is to make a positive difference to people’s lives. Specialties Strong leadership and management, stakeholder relationships, strategic planning, customer experience, multi-channel communications, brand strategy, advertising broadcast and print, digital, DM, CRM, loyalty, experiential, retail shopper marketing and PR.

Country

australia

City

sydney

Industry

marketing and advertising

Skill

online marketing, advertising, marketing strategy, marketing communications, management, direct marketing, crm, business development, marketing, digital strategy, brand development, strategy, creative direction, multi channel marketing, digital marketing, online advertising, brand architecture, social media, customer relationship management, entrepreneurship, strategic planning, email marketing, integrated marketing, social media marketing, employee engagement, internal and external communications, change management, employer branding, brand activation, project management, public relations, digital media, internal communications, account management, new business development, strategic communications

Experience

project communications manager, inland rail

artc

2018-4 - 2018-6 · 3 mos

Communications, stakeholder engagement and event activation for Inland Rail, the $10B Inland Rail infrastructure project in Australia (contract role).

strategic communications lead

sydney trains

2017-7 - 2018-4 · 10 mos

Leading team, strategy, stakeholder engagement, external and internal communications and event activation for the Customer Service Directorate (contract role).

communications manager

nsw department of planning, industry and environment

2017-5 - 2017-7 · 3 mos

Strategy, stakeholder engagement and all communications for the Customer Centric Program including customer experience and satisfaction (contract role).

general manager and owner - current

luxe gift store

2016-3 - 2017-1 · 11 mos

Developed and launched UK online personalised gifts retail store, Luxe Gift Store. I continue to manage and operate the store from Australia. Includes business plan development, managing operations and finances for P&L, marketing and branding, staff and partnership relationships.

client services director

h&h agency

2014-11 - 2016-2 · 1 yr 4 mos

Strategic external and internal communications, change management and employee engagement. Clients included FedEx Global, University of Salford, Yorkshire Building Society, Premier Farnell, AMC Networks, Bechtel, Health Tree Foundation and Institution of Civil Engineers.

general manager marketing

mercy ships australia

2013-4 - 2014-5 · 1 yr 2 mos

Permanent role marketing and communications for global medical charity, has treated 2.5+ million patients in developing countries over 38 years.

principal

anne wood consulting

2012-1 - 2014-1 · 2 yrs 1 mo

* Consulting and contract work from January 2012 * April 2013 and June * Aug 2014. Worked with Frost Collective, Innocean Worldwide Agency, Leo Burnett Agency, Muscular Dystrophy Foundation and Sudler & Hennessey (April 2008)

director and partner

r s agency

2008-4 - 2011-11 · 3 yrs 8 mos

Client Services Director and MD role in Full Service Agency with Brand and Digital Division. Clients included NSW Department of Premier and Cabinet, NSW Environment Protection Authority, Department of Health and Pharmacy Guild, Genea IVF, Panasonic, The Australian Institute of Chartered Accountants, CSIRO, National Gallery of Australia, National Portrait Gallery, National Archives of Australia, Green Building Council of Australia, National Safety Council of Australia and Australian War Memorial.

overseas

overseas sabbatical

2006-9 - 2008-4 · 1 yr 8 mos

group account director

brave new world

2004-4 - 2006-8 · 2 yrs 5 mos

Full Service Agency. Clients included sole agency for Kia Motors Australia, Campbell’s Australia, Nestle, Panasonic, Stockland, Ferrero Rocher, Neverfail, McWilliams Wines, Hutchinson, Boral, Pacific International Hotels and 3M.

director and partner

voom rocket group agency

1996-4 - 2004-4 · 8 yrs 1 mo

Client Services Director and GM role in Full Service Agency. Clients included NSW Department of Premier and Cabinet, NSW Environment Protection Authority, BP Australia, Macquarie Bank, MOOVE flavoured milk, Community First Credit Union, Ray White, Fujitsu, Vodafone, Pfizer and Energy Australia.

general manager communications and marketing

artc

2018-6 - 2018-11 · 6 mos

Leading team, strategic planning, marketing, external and internal communications, digital, social and event activation for the $10B Inland Rail infrastructure project.

communications lead

icare nsw

2019-2 - Present · 7 yrs 8 mos

Stakeholder engagement and communications strategy and implementation including development of Customer Value Proposition for Personal Insurance Priority Projects (contract role).