Anne Mannucci
Vice President, Digital Marketing & Commerce @ GoPro
About
- 15+ years leading and executing acquisition and retention strategies through various channels, from full-funnel digital advertising campaigns to CRM customer journeys, SEO and Affiliates - Focused on impacting business KPIs with robust experience leading marketing analytics and modeling initiatives - Approaches marketing with a customer-centric mindset, rooted in deep CRM background - Experienced people manager who has built teams for the ground-up and mentored team members to achieve their next career goals.
United States
San Francisco
Consumer Electronics
Digital Media, Marketing Analytics, Affiliate Marketing, Search Engine Optimization (SEO), Social Media Advertising, Campaigns, Customer Journeys, Social Media Marketing, Leadership, Multi-Channel Marketing, Paid Search Strategy, Digital Marketing, CRM, Marketing Strategy, Digital Strategy, Integrated Marketing, Lifecycle, Engagement Marketing, AEM, Strategy
Experience
Vice President, Digital Marketing & Commerce
GoPro
Sr Director, Performance Marketing
GoPro
San Mateo, California
Director Global Advertising and CRM
GoPro
San Mateo, California
Director CRM and Platform Engagement
GoPro
San Mateo, CA
Sr director online marketing
data.ai (by Sensor Tower)
Director, Global Engagement Marketing
Electronic Arts (EA)
Redwood City, CA
- Customer Lifecycle Strategy planning and execution to drive acquisition, activation and retention through email, social, re-targeting, and mobile channels - Ownership of global campaign operations and campaign analytic
Sr. CRM Manager
Electronic Arts (EA)
Austin, Texas Area
Ownership of entire CRM function for Star Wars: The Old Republic, a subscription-based online game - Global planning, execution and optimization of engagement and retention strategy, from pre-launch to win-back - Operations, Analytic and Reporting
CRM Manager
Electronic Arts (EA)
Redwood City, CA
Planning and Execution of all email marketing activities for the EA Games Label. - Scope, Contact Strategies, Segmentation, Tracking, Automation, Best Practices
Account Supervisor
MRM
San Francisco Bay Area
Responsible for planning, campaign execution, tracking and budget for acquisition and retention strategies on 10 Microsoft Business Solutions Groups, part of Microsoft Dynamics.
Account Supervisor
Publicis
San Francisco Bay Area
Execution and weekly optimization of $55 million dollars plan driving acquisition and conversion through Direct TV and Print, for HP PC consumer market
Account Executive
Publicis
San Francisco Bay Area
Execution and production of Direct Advertising Print campaigns in Sunday Supplements for HP PC Consumer market
Advertising Project Manager
Shaklee Corporation
Pleasanton, CA
Execution and Production of sales materials for new product launches and events, including emails, leaflets, landing pages and catalogs
Account Executive
MRM
Paris Area, France
Execution and production of direct mail campaigns and print for a variety of clients: Tetra Pak, Brother Electronics, American Express, Europcar
Anne Mannucci's Contact Information
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