Anne Hoffman

Omni channel marketing @ bioMérieux

About

Marketing Director with experience in the advertising and life sciences industry. I am a results-driven leader who is passionate about driving growth through innovative marketing strategies. With a strong background in product marketing, branding, and digital marketing, I have a proven track record of developing successful campaigns that drive revenue and market share. I am skilled in building and managing high-performing teams, and have a strong ability to collaborate cross-functionally with other departments to achieve company goals.

Country

United States

City

Washington DC-Baltimore Area

Industry

Biotechnology

Skill

Timelines, Tactical Planning, Operational Planning, Media Evaluation, Marketing Materials, Cross-functional Collaborations, Brand Marketing, Marketing Communications, Social Media Marketing, Marketing Strategy, Advertising, Strategy, Marketing, Brand Development, Integrated Marketing, Digital Marketing, Mobile Marketing, Management, Account Management, Brand Management

Experience

Omni channel marketing

bioMérieux

2024-7 - Present · 2 yrs 3 mos

Director Global Service and Product Marketing

Lonza

2023-6 - 2024-5 · 1 yr

Associate Director Global Marketing

Lonza

2021-10 - 2023-6 · 1 yr 9 mos

Manager, Marketing Communications & Digital Marketing

2017-3 - 2021-10 · 4 yrs 8 mos

Baltimore, Maryland Area

Develop communications strategy in alignment with marketing plans in order to lead the messaging, creative process and execution of omni-channel strategies for commercial success. Management of multiple creative and media agencies in order to help achieve marketing and branding objectives. Management of budgets, timelines and deliverables. Planning and execution of Search Engine Optimization (SEO)/Search Engine Marketing (SEM), nurture and lead generation email campaigns, paid and organic social media, and paid digital advertising. Working in conjunction with my marketing teams I help to build and fill the sales funnel by tracking and optimizing key KPIs.

Account Supervisor

Coates Kokes

2008-4 - 2016-6 · 8 yrs 3 mos

Account Manager

NORTH

2004-4 - 2008-4 · 4 yrs 1 mo

Marketing Manager

Oregon Scientific (A member of IDT Group)

2004 - 2005 · 1 yr

My responsibilities as the Marketing Manager for North America included helping to launch key partnerships for co-branded products including partnerships with Philippe Starck and Ferrari. I helped to implement new designs in packaging, point of sales, and stores. I led all marketing and PR efforts include sales marketing support and trade show logistic and implementation, marketing seasonal promotions, product planning, and visual merchandising.